Key Account Executive

About Us

Hi-Beau Group

Founded in 2004, Hi-Beau Group owns Singapore's largest NSF GMP-certified supplements factory, bringing Made in Singapore quality nutrients to families across 15 countries. Every ingredient is backed by clinical studies, a standard that exceeds regulatory requirements and has established the Group as a preferred OEM partner in the nutraceutical industry.

The brand portfolio, comprising AVALON, US Clinicals and Estalife, blends science-led formulation with health traditions from East and West. In Singapore, our products are available in over 300 retail locations and across all major e-commerce platforms.

Estalife

Estalife is the Group's newest and fastest-growing brand, built on a direct-from-factory model that draws on the same in-house R&D and manufacturing capabilities as Hi-Beau's other brands, at an accessible price point. Since launch, Estalife has introduced 55 products across key health categories, including joint and bone health, brain health, immunity, and general wellness. We are still early in our growth story, join us and take direct ownership of our growth and expansion into international markets!

About the Role

The Key Account Executive owns the day-to-day management of all pharmacy retail partners such as Watsons, Guardian, Unity and more. The role spans across trade sales and promotion planning, coordination of marketing and merchandising execution across online and offline channels, and the operational coordination of stock delivery and returns. The incumbent needs to maintain close coordination with external retail buyers, internal design/artwork, logistics and finance to keep every promotion cycle, listing and stock movement running within stipulated deadlines.

Key Responsibilities

Sales & Trade Promotion Planning

• Manage day-to-day relationships with buyers/counterparts across all pharmacy retail partners

• Track each retail partner's promotion calendar and respond within deadlines including but not limited to,

  • Proposing and coordinating the annual marketing plan which includes budgeting, selection of promotional products and sales planning

  • Preparing and submitting individual promotion proposal and pricing

  • Coordinate promotion claims and discount-sharing terms with retailers (e.g. Watsons 50% co-funded discount claims)

• Track Trade Term Agreement (TTA) entitlements owed by each retailer (e.g. brand fest days, FB posts) and ensure full redemption

• Propose pricing and product selection decisions for new listings to the reporting manager/functional head

Merchandising Coordination & Implementation (Online & Offline)

• Coordinate artwork, POSM (point-of-sale material) and printing timelines with the design team to meet each promotion's go-live date

• Manage merchandiser schedules and in-store execution (planograms, displays, LED panel/installation projects)

• Liaise with buyers to obtain current planograms and verify listing/delisting status of products in-store

• Manage online listings and product updates across e-commerce portals, including new product listings and updates triggered by formula/ingredient changes

• Submit new product listings and thematic promotions via each retailer's portal (GSP Portal, PMR Portal) following the relevant SOP and workflow for each retail pharmacy

Delivery, Returns & Inventory Coordination

• Monitor stock positions across all pharmacy partners via available visibility (e.g. Unity's monthly stock file, Guardian warehouse stock, Watsons portal limitations).

• Ensure all products meet each retail pharmacy's requirements as stipulated in our agreements/correspondence

• Coordinate order fulfilment with the internal packing and delivery team where an order cannot be fulfilled, notify the retailer and file a non-fulfilment report where required (e.g. Watsons) to avoid penalties

• Coordinate stock returns and exchanges with retailers and the internal delivery team

• Track slow-moving or delisted SKUs (e.g. Vitarealm) and drive clearance plans to resolution

Cross-Functional Coordination & Administration

• Maintain accurate records: retailer logins, contact lists, promotion calendars and trade promotion plans

• Liaise with finance on billing matters relevant to each retailer

• Forward and action retailer stock/order communications to the relevant internal team promptly

• Respond to ad hoc retailer enquiries and gather interest for new marketing campaigns as requested

You should have/ be

• Proficient in Excel (trackers, price lists, promotion plans, stock reports) to manage multiple retailer-specific templates and portals

• Strong communication skills for buyer negotiations, retailer correspondence and internal coordination

• Working knowledge of, or ability to quickly learn, e-commerce listing/portal systems (e.g. GSP Portal, PMR Portal)

• Basic project/timeline coordination skills to manage concurrent promotion, artwork and listing deadlines

• Comfortable with numbers and paying attention to details on pricing, claims and stock reconciliation

• Deadline-driven and reliable - many retailer submissions are time-boxed and non-negotiable

• Detail-oriented and organised, able to juggle five retailer relationships and their differing systems/SOPs

• Collaborative and proactive team player, comfortable coordinating across functions without formal authority over other teams

Qualifications and Experience

• 1-2 years relevant work experience in trade marketing, key account management, merchandising or a similar retail/FMCG coordination role

• Diploma or Degree in Business, Marketing, Supply Chain or a related field

• Proficient in Microsoft Excel and Office

• Multi-lingual candidates strongly preferred

• Prior exposure to modern trade, pharmacy or health & beauty retail is an advantage but not required