Job Description

Junior User Acquisition Executive (Mobile Games)

Location: Singapore
Employment Type: Full-Time
Industry: Gaming / Interactive Entertainment
Work Arrangement: Remote, Singapore-based

About the Role

Blankzonet is the Singapore entity of a global mobile gaming company. We are looking for a Junior User Acquisition Executive to support paid advertising campaigns for our mobile games across international markets.

You will help set up campaigns, monitor results and test advertising creatives. This is an execution-focused role with opportunities to develop your skills in mobile game advertising and campaign optimisation.

Key Responsibilities

Campaign Setup and Execution

Set up and maintain campaigns across platforms such as Meta Ads, Google Ads and TikTok Ads, following the team's direction
Upload advertising creatives and check campaign settings, targeting, budgets and tracking before launch
Monitor daily advertising spend and make budget or bid adjustments within agreed guidelines

Performance Monitoring and Reporting

Track campaign results, including cost per install (CPI), click-through rate (CTR), return on ad spend (ROAS) and player retention
Prepare regular reports and highlight changes, issues and opportunities for improvement
Support campaign optimisation based on performance data and feedback from the team

Creative Testing and Coordination

Support tests of different advertising creatives, audiences and campaign settings
Maintain clear records of test results and share findings with the user acquisition and creative teams
Coordinate creative uploads, feedback and campaign timelines
Research relevant mobile game advertising trends and competitor campaigns

Requirements

Ideally 1-2 years of hands-on experience in paid advertising, performance marketing or user acquisition
Applicants without prior advertising experience may also be considered if they demonstrate strong analytical ability, attention to detail and willingness to learn
Familiarity with Meta Ads, Google Ads or TikTok Ads is an advantage
Comfortable working with numbers, spreadsheets and campaign reports
Organised, reliable and able to communicate progress clearly while working remotely
Interest in mobile games and an eagerness to understand player behaviour
Mobile gaming or app advertising experience, and familiarity with AppsFlyer or Adjust, are advantages

Why Join Us

Support international advertising campaigns for mobile games
Develop practical user acquisition skills with guidance from an experienced team
Help build Blankzonet's Singapore team as the business grows
Competitive salary and benefits

We regret that only shortlisted candidates will be notified.