The Integrated Marketing Account Manager connects Business Units, regional partners, and the Global Marketing Department. While BUs define the business solution strategy, this role serves as their internal marketing consultant, shaping briefs, developing integrated GTM plans, and ensuring initiatives are aligned and execution-ready. The account manager ensures each solution narrative is delivered through the right formats to support global brand expression.
The role also supports regional partners as internal clients, providing market-specific asset production and creative assistance. A critical responsibility is evaluating all briefs from both BU segments and regional partners before they are routed to functional teams, ensuring strategic alignment, feasibility, and operational efficiency.
【Key Responsibilities】
- Build the campaign and channel framework, manage creative and digital execution, and ensure marketing assets and solution stories reach the right audience across channels.
- Strategic consulting, digital campaign architecture, cross-functional orchestration, creative alignment, and brand and communication strategy.
- Oversee marketing briefs, campaign workflows, timelines, and deliverables to ensure on time, high-quality execution.
- Drive cross-functional alignment, operational efficiency, and best practices within the marketing ecosystem.
- Measured by campaign performance, asset utilization, brand consistency, and cross functional efficiency.
【Required Qualifications】
- Bachelor's degree or Master's degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
- 3- 5 years of experience in integrated marketing, campaign management, or digital marketing within a global or matrixed organization.
- Demonstrated ability to translate product strategies into actionable marketing campaigns that drive awareness and engagement.
- Strong experience collaborating with creative, content, and production teams to deliver cohesive campaigns.
- Excellent project management and stakeholder communication skills, with the ability to navigate multiple priorities and influence cross-functional teams.
- Data-literate and insights-driven mindset; able to interpret campaign performance and make informed optimization decisions.
- Familiarity with B2B marketing, especially within Education, Corporate Communication ProAV industries, is a plus.
