Influencer Marketing Specialist (Japan & Germany Markets)

This role is designed to enhance brand awareness, engagement, and market share in Japan and Germany by strategically developing and managing relationships with Key Opinion Leaders (KOLs). This position acts as the crucial link between the brand and local influencers, responsible for communicating brand values and product messages through creative and authentic content to the target audience, ultimately achieving the brand's long-term growth objectives in each market.

We are recruiting one specialist for each market (Japan and Germany). You will be responsible for one of these markets.

Responsibilities

1. Market Research & Influencer Development

Research the influencer landscape for specific customer verticals and identify key influencers for brand promotion.

Develop and maintain long-lasting relationships with influencers and influencer agencies.

2. Campaign Execution & Content Innovation

Collaborate with influencers to promote the brand and its products through digital channels, ensuring key brand and product messages are accurately communicated.

Challenge influencers to promote the brand in creative and innovative ways, beyond basic product mentions.

3. Performance Analysis & Strategy Optimization

Monitor and measure the effectiveness of influencer campaigns and adjust strategies as needed.

Keep up-to-date with industry trends and adjust influencer strategies accordingly.

4. Cross-functional Collaboration

Work with cross-functional teams, including, but not limited to marketing, product, and sales, to align influencer initiatives with overall brand goals.

Market-Specific Requirements

• For Japan Market Specialist: Native language proficiency in Japanese and fluency in English or Mandarin.
• For Germany Market Specialist: Native language proficiency in German and fluency in English.

Job Requirements

1. Proven experience in influencer marketing, relationship building or account management.
2. Good understanding of digital marketing, social media and how content creators collaborate with brands.
3. Excellent communication and interpersonal skills.
4. Ability to work independently and as part of a team.
5. Results-oriented with a proven track record of successful influencer campaigns.
6. Understanding of and passion for the tech, fashion, beauty or lifestyle industry.