Company Description
To be the most loved everyday food and groceries destination! - that's our mission at foodpanda (small f).
foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores - foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!
If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. foodpanda comprises of people from more than 60 nationalities, and we believe in winning through diversity.
foodpanda is part of the Delivery Hero Group, the world's leading local delivery platform operating in 70+ countries worldwide
Job Description
We are seeking a highly analytical Head, Pricing and Promotions (Regional) to lead commercial monetization, pricing frameworks, and promotional guardrails across our multi-country footprint. In this role, you will own the critical balance between driving gross volume and protecting bottom-line profitability. You will architect customer-facing promo strategies, optimize in-app ad monetization, and enforce absolute spending discipline across multiple countries. If you thrive where data dictates strategy and enjoy scaling regional structures, this role is for you.
Key Responsibilities:
- Regional Pricing & Margin Protection: Architect and scale regional dynamic pricing frameworks. Defend target front margins and optimize price perception to stay highly competitive against real-time market shifts
- Promotional Strategy & Retention: Own the regional master promotional calendar. Design targeted user lifecycle campaigns, subscription models, and voucher mechanics to drive order frequency and automate the re-activation of lapsed users (7+ days inactive)
- Growth & Tailored Campaigns: Partner with country teams to deploy high-impact, hyper-local commercial campaigns. Refine regional assortment inputs, localized themes, and pricing strategies to drive platform differentiation
- Campaign Governance & ROI Architecture: Serve as the ultimate gatekeeper of commercial health. Establish strict auditing, approval architectures, and ROI guardrails for all promotional spend across 11+ countries to eliminate margin dilution
- Team Leadership & Enablement: Mentor, scale, and lead a high-performing regional team. Equip local country squads with plug-and-play playbooks, automated optimization tools, and non-negotiable margin guardrails
- P&L Tracking & Unit Economics: Maintain real-time accountability for multi-market Unit Economics (contribution margins, dark store breakeven targets). Execute performance deep-dives to resolve inventory mismatches and counter competitor moves
Qualifications
- Experience & Leadership: 10-12 years of progressive commercial experience, with 5+ years directly managing and scaling regional or multi-market teams of senior strategic professionals
- Domain Expertise: Deep expertise in revenue management, pricing strategy, and monetization within high-velocity E-Commerce, Quick Commerce (Q-Commerce), or On-Demand Retail networks
- Governance & Capital Discipline: Proven track record of designing and enforcing rigid promotional governance, budget auditing structures, and ROI thresholds across highly decentralized operating markets
- Data-to-Strategy Transformation: Exceptional ability to synthesize complex customer data trends, elasticity metrics, and cohort behavior into automated, hyper-local pricing and promotion playbooks
- Tech & Monetization Savvy: Expert understanding of dynamic pricing engines, automated promotion tools, and scaling Retail Media / In-App Advertising networks to unlock high-margin, non-grocery revenue
- Stakeholder Navigation: Mastery in managing matrixed corporate structures confident in aligning and challenging Country Managing Directors, Finance VPs, and Logistics leaders on unified commercial metrics
- Financial Acumen: Obsessive understanding of on-demand unit economics, contribution margin leakage, and the levers required to absorb operational/delivery costs while defending target profitability thresholds
- Education: Bachelor's or Master's degree in Business Administration, Finance, Economics, Data Analytics, or a related field
- Startup DNA: Highly comfortable with ambiguity possesses a builder mindset that thrives on establishing regional structures, playbooks, and systems from the ground up
Additional Information
- A dynamic and challenging working environment with a steep learning curve
- Responsibility from day one in the leading food delivery company in the world
- The opportunity to be part of a happy, high functioning and smart team
- Periodic fun, engaging company events & team activities
- A company committed to developing you personally and professionally.
- A vibrant and international team with diverse backgrounds from all over the world
- A culture that empowers you to take full ownership of your work and career
Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners.
