Head of Sales Taiwan

About the Company

With its global headquarters in New Zealand, Rockit Global Limited (RGL) is an innovative and vertically integrated fruit grower, packer, exporter and marketer of unique miniature apples under the Rockit™ apple brand. RGL has its own orchards, packhouse, coolstore facilities in Hawkes Bay, New Zealand. RGL operates international licensee's who grow, pack and ship Rockit from 9 countries around the world. Rockit is sold and marketed in over 30 countries worldwide with further significant growth forecasted. Rockit has an entity in Shanghai, Rockit Trading (Shanghai) Company Limited (RTS), managing it's business in Greater China.

About the Role

To develop the market strategy for Taiwan, drive Rockit sales and lead the in-market sales and marketing function for Rockit Global.

Responsibilities

Market Management:

• Develop a long term strategy for Taiwan and annual business plan and targets in conjunction with the Country Manager - Greater China.
• Develop and implement comprehensive sales strategies to expand RGL's market presence in Taiwan, ensuring alignment with the overall business objectives and targets.
• Take ownership of revenue targets and market share goals.
• Drive sales across Taiwan (from Distributor selection and management, through retail and wholesale channels) to achieve sales and marketing metrics.
• Meet all market partners on a regular basis to develop, agree, implement and monitor progress of strategic and tactical plans.
• In collaboration with the Country Manager – Greater China forecast sales targets and ensure they are achieved.
• Work with Sales Coordinators and Logistics managers to manage volume and shipping schedules to meet the market partners requirements.
• Develop and maintain a robust and target achieving sales pipeline that meets RGL's supply plan and forecast.
• Monitor and chart current and potential competitors and risks to the business.
• Liaise with and attend industry & trade meetings where appropriate.
• Manage and partner with the best consumer agencies for Rockit to grow awareness and engagement with consumers in assigned markets.
• In conjunction with Marketing team liaise with external partners including developers, creative agencies and printers.
• Create internal and external brand and product presentations as required, with marketing team support.
• In conjunction with the Marketing Team develop marketing plans and campaigns and lead the in-market implementation of marketing for Rockit Global in Taiwan including all elements of the marketing mix – Brand, Trade, Consumer and Digital.
• Establish clear performance metrics and reporting mechanisms to track sales performance (focus on sell out), market share, and other key indicators. Regularly communicate progress and challenges to senior management, providing actionable insights for continuous improvement in sales strategies.
• Work to develop new sales channels for Rockit and highlight potential new SKU ideas.
• Drive local sales and marketing plan and execute marketing activities – tastings, POS display, promotions, campaigns, online and offline and grow the brand amongst Taiwan consumers.
• Lead local Rockit campaigns including Moon Festival, Chinese New Year and other seasonal campaigns.
• Work with the marketing team to localize the marketing of the Rockit brand to create significant consumer demand for Rockit products.
• Work with marketing and sales teams to design and implement effective Trade Marketing activities across Taiwan.
• In conjunction with marketing team drive social media throughout Taiwan.
• List Rockit on partner online stores and work through approved online promotions.
• Research and report evolving customer and channel trends, to help develop channel strategy and trade activation toolkit, including merchandising and promotional tools.
• Research and report on consumer and shopper insights, which will help to define trade programs and solutions, that will clearly support Rockit brand benefits, and consumer benefits.
• Drive data visibility, clearly report on sales results, and support the team with an ROI mindset.
• In collaboration with Marketing team, support the outsourcing of agencies, and identify potential partnership opportunities.
• Report regularly on wider market intelligence, consumer insights and sales and marketing KPIs.

People Leadership:

• Establish a high-performing sales team, providing guidance, motivation, and support to ensure they meet and exceed sales targets while embodying the Rockit Global values.
• Ensure direct reports are appropriately trained in their role and actively contribute to the marketing team.
• Support recruitment and induction activities as required.
• Foster a positive culture and plan activities and initiatives to promote a positive work environment.
• Active coaching for direct reports, regular performance reviews and development planning and performance management as needed.

Organisational Obligations:

• Work proactively and collaboratively with all areas of the business to achieve desired business outcomes.
• Ensure timely preparation of information, reporting and other written documents/materials as required.
• Establish effective relationships internally and externally and collaborate to achieve RTS and Rockit Group's objectives.
• Ensure confidentiality of company and employee information.
• Demonstrate company values.
• Demonstrate commitment to health and safety and compliance with company policies.
• Maintain a high standard of performance and commitment to internal and external customer service.
• Undertake other duties appropriate to the position as required.

Qualifications

Education:

• Relevant commercial under-graduate degree required, and post graduate degree preferred, (e.g. M.Com or MBA).

Experience:

• Possess strong strategic thinking, business acumen and data analytical capabilities.
• 5+ years sales and marketing experience in Asia.
• Experience dealing with reputable FMCG company ideally in a food or fruit company.
• Strong negotiation, decision making and problem solving capabilities; result oriented.
• Have demonstrated strong experience in distributor management, negotiation, conflict resolution.
• Understand channel & retail landscapes geographically, and can draw on experience to identify new opportunities where Rockit can expand.
• Experience leading a team.

Knowledge, Skills & Personal Attributes:

• Fluent in Mandarin and English
• Can work with multiple stakeholders, must work closely with New Zealand support teams, global partners, government officials, suppliers and local distributors
• Accuracy, analytical skills and attention to detail
• Focus on deliverables and deadlines, ability to prioritise workload in a busy environment.
• Reliable, independent and proactive – a self-starter. Ability to work un-supervised.
• Confidentiality, integrity and reliability
• Team player, strong interpersonal and relationship building skills.
• Strong computer literacy including experience in Microsoft Office suite.