Head of Sales, On-trade, Taiwan

1) About Us:

Established in Japan in 1889, listed on the Tokyo Stock Exchange, Asahi Group Holdings nowadays with a global presence primarily in Japan, Europe, Oceania, and Southeast Asia, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.9 trillion annually, with over 28,000 passionate colleagues on board.

Carrying forward the Asahi Group's Mission to deliver on our promise of great taste and bring more fun to life, Asahi Beer Asia (ABA), part of the Asahi's business unit, is dedicated to the growing and expanding the group's premium brand portfolio across East Asia, featuring legendary names like Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.

Asahi Beer Taiwan is part of ABA Business Unit, we are committed to delivering on our great taste promise and bringing more fun to life to customers in Taiwan. While our core product is Asahi Super Dry, we are also proud to offer other popular European beer brands, including Peroni Nastro Azzurro and Pilsner Urquell.

2) Why Us

We are at an exciting phase of growth and acceleration- through our multi-beverage strategy, premiumization, and global brand expansion with dedication to innovation, quality, and a sustainable future.

Joining our team means embarking on a dynamic journey, rich with opportunities to create and unlock potential.

3) About the role:

To lead Taiwan's On-Trade business by driving sustainable and profitable growth through strategic channel expansion, customer relationship management, and superior route-to-market execution. This role is responsible for developing and executing customer, channel, and occasion-based strategies that strengthen brand presence, expand distribution outside of JR-channel focused, and accelerate growth across key On-Trade segments.

As the functional leader of the On-Trade organization, the role champions sales excellence by embedding best-in-class sales capabilities, execution standards, and performance disciplines across the team. The position plays a critical role in shaping the future commercial organization, building a high-performing sales culture, strengthening customer partnerships, and unlocking new growth opportunities through targeted channel expansion and premium portfolio development across Taiwan.

Key responsibilities include but not limited to:

1. Commercial Strategy & Business Performance

• Develop and execute the Taiwan On-Trade strategy to support commercial objectives, delivering sustainable revenue, profit, volume, and market share growth.
• Lead annual business planning, forecasting, target-setting, and resource allocation processes aligned with company priorities.
• Identify growth opportunities across channels, customer segments, occasions, and regions to expand the On-Trade business footprint and accelerate premium portfolio growth.

2. Profitability Management/PRGM

• Lead commercial initiatives that improve revenue quality and channel profitability.
• Optimize trade investments, pricing strategies, promotional effectiveness, and customer profitability.
• Monitor P&L performance, sales KPIs, and ROI to ensure sustainable and profitable growth.

3. On-Trade Channel Expansion & Route-to-Market Development

• Develop and implement channel expansion strategies to increase outlet penetration, distribution, and visibility across key On-Trade segments.
• Accelerate growth across on-trade channels: restaurants, bars, pubs, hotels, night entertainment venues, and emerging consumption channels.
• Strengthen route-to-market effectiveness and distributor partnerships to improve market coverage, execution quality, and customer reach.

4. Strategic Customer Management

• Lead strategic customer relationships with key national and regional On-Trade customers, distributors, and hospitality partners.
• Negotiate annual business plans, commercial agreements, and investment plans to drive mutually beneficial growth.

5. Cross-Functional Leadership

• Collaborate closely with Marketing, Trade Marketing, Supply Chain, Finance, and Regional teams to deliver integrated commercial plans.
• Align demand forecasts, inventory management, and customer initiatives to support business objectives.

6. People Leadership & Capability Building

• Lead, coach, and develop a high-performing On-trade team.
• Foster a performance-driven culture with strong accountability and collaboration.
• Build organizational capability and succession pipelines to support future business growth.
• Champion Asahi Group Philosophy (AGP) and Global Leadership Competency Model (GLCM) within the team.

7. Governance & Compliance & Execution Excellence

• Ensure all commercial activities comply with company policies, governance requirements, and local regulations.
• Manage budgets, trade investments, and commercial decisions with appropriate financial discipline and risk management.
• Champion Sales Excellence by embedding best-in-class sales processes, execution standards, customer management disciplines, and performance management practices across the team.
• Lead the deployment and adoption of Sales Force Automation (SFA) tools and data-driven ways of working to enhance field force productivity, execution visibility, customer coverage, and sales effectiveness.
• Utilize market insights and customer data to improve sales effectiveness and business performance.

4) We might be a potential match if you are/have:

• Bachelor's degree in any discipline. Higher academic qualifications e.g. MBA is a nice to have.
• A minimum of 15 years of progressive sales and commercial leadership experience, preferably within the FMCG, beverage, food service, hospitality, or consumer products industries.
• Proven success in leading On-Trade channels, including hotels, restaurants, bars, pubs, clubs, KTV, night entertainment venues, and distributor-managed channels.
• Strong experience in strategic customer management, commercial negotiations, route-to-market development, and channel expansion within the On-Trade environment.
• Demonstrated track record of driving profitable growth, market share gains, outlet penetration, and distribution expansion, particularly for premium and international brands.
• Experience managing channel P&L, customer investments, pricing strategies, contract negotiations, and profitability initiatives.
• Proven ability to develop and execute Sales Excellence programs, including sales processes, performance management, execution standards, and field force effectiveness initiatives.
• Hands-on experience leading Sales Force Automation (SFA) implementation, adoption, and utilization to improve sales productivity, customer coverage, data visibility, and execution quality.
• Strong commercial acumen with the ability to leverage market insights, customer analytics, and business data to drive fact-based decision making and commercial performance.
• Demonstrated success in building sales capabilities, coaching high-performing teams, and developing future leaders through structured capability-building and talent development programs.
• Strong leadership experience with a proven ability to lead, engage, develop, and retain top talent while fostering a high-performance and customer-centric culture.
• Strong stakeholder management

5) Other Employment Information:

Let's come together to Make the World Shine! Click APPLY NOW and we will explore the possibilities together!

We aim to provide a diverse and inclusive dynamic workplace; we offer a competitive salary and benefits package, and promote workplace well-being with development programs to advocate for your growth.

We are committed to nurturing a workplace where we celebrate and respect differences, and support everyone to be true to who they are! At Asahi, we believe you can SHINE AS YOU ARE - regardless of age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

When you apply for a position with us, all the personal data and information provided by you as a job applicant will be kept strictly confidential and only used for recruitment-related purposes. You have the right to request access to and correction of your personal data related to your application. Such requests should be addressed to: [Confidential Information]

Asahi Beer Asia

Part of the Asahi Group : ASAHI GROUP HOLDINGS (https://www.asahigroup-holdings.com/en/)