Positon: Head of Media Buying
- Working Days: Monday - Friday
- Working Timing: 930am - 630pm
- Working Location: Maxwell
- Starting Salary: $6000 - $8000
RESPONSIBILITIES
- Leading a team of media buyers across platforms such as Google, Meta, TikTok, and programmatic.
- Developing media buying strategies and managing large advertising budgets.
- Negotiating with media vendors and agencies.
- Understand the client's business, offer, margins, target audiences and sales process translate that into a clear campaign plan and testing roadmap.
- Plan, build and manage campaigns across Google, Meta, LinkedIn and other relevant channels (TikTok/XHS/Lemon8 where suitable).
- Set up account structures, audiences, keywords, creatives, placements, budgets and bidding strategies maintain strong hygiene (naming conventions, tracking, exclusions, negatives, etc.).
- Write and iterate ad copy (or brief writers/designers with clear direction), and run disciplined A/B testing across hooks, angles, offers, formats and landing pages.
- Optimise campaigns daily/weekly: reduce wastage, improve CTR/CVR, lower CPA, and scale what works without breaking efficiency.
- Perform keyword and audience research, and continuously expand reach through new angles, campaign types and targeting approaches.
- Run competitive intelligence: monitor competitor positioning, creatives, offers and funnel tactics to spot opportunities and gaps.
- Ensure tracking is reliable: validate conversions, events, attribution setup, UTM discipline and reporting consistency.
- Deliver accurate monthly performance reports with clear insights, actions taken, next experiments, and what's needed from the client to unlock better results.
- Document your workflow and build SOPs with management so campaigns become easier to scale, handover and improve across the team.
REQUIREMENTS
- Diploma or Degree in any discipline (Marketing / Business preferred).
- 5 years above hands-on experience in Performance Marketing / Media Buying (agency experience is a plus).
- Strong working knowledge of paid media on Google Ads and Meta (Facebook/Instagram) comfortable with LinkedIn Ads. Bonus if candidate run TikTok, XHS) and/or Lemon8 campaigns.
- Competent with tracking and measurement tools (e.g., GA4, Tag Manager, pixels/conversion APIs, platform reporting, Looker Studio or similar).
Interested applicants can also send your resume to WA:+65 8839 3566 (Ms Angel) and allow our Consultant to match you with our Clients. No Charges will be incurred by Candidates for any service rendered.
- LIEW ONN KEE REG NO : R22108518
- THE SUPREME HR ADVISORY EA NO:14C7279
