Head of Marketing - MariBank

Job Description

• Lead marketing campaigns and strategic partnerships with ecosystem partners, merchants, platforms, and financial institutions to expand customer reach and drive acquisition.

• Develop and execute brand-building initiatives from the ground up, including brand positioning, go-to-market strategy, and integrated marketing communications across digital and traditional channels.

• Build, lead, and develop a high-performing marketing team across performance marketing, brand, CRM, product marketing, and analytics functions.

• Drive customer acquisition and brand growth through data-driven and partnership-driven marketing strategies, with ownership of ROI, Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV).

• Oversee campaign development from creative concept and audience targeting to execution and performance measurement.

• Collaborate cross-functionally with Product, Data, Risk, Legal, and Compliance teams on marketing plans, partnership proposals, and customer engagement initiatives.

Requirements

• Minimum 10 years of relevant full-time experience in marketing, including experience in brand, campaign, or other relevant marketing functions.

• Demonstrated experience in managing co-marketing campaigns and partnerships with external stakeholders (e.g., merchants, platforms, financial institutions, or ecosystem partners).

• Experience leading and developing marketing teams comprising at least 10 team members.

• A Bachelor's degree or higher qualification, in any field of study.

• Experience in digital marketing, including customer acquisition, performance marketing, or data-driven campaign optimisation, is preferred.

• Proficiency in integrated marketing and corporate communications, including mass media, public relations, and reputation management, is preferred.