Growth Marketing & CRM Manager

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https://bld1x0axfxq.typeform.com/trifectacareers

The Growth Marketing Lead is a full-time, hybrid role based in Singapore, with flexibility for some work-from-home arrangements. This position is responsible for developing and executing growth strategies to drive user acquisition, engagement, and retention across TRIFECTA's offerings and digital channels.

Day-to-day tasks include designing and optimising marketing campaigns, managing performance marketing and social media initiatives, and running growth experiments to improve conversion and revenue.

The role involves analysing data and customer behavior to uncover insights, collaborating with sales, operations, and creative teams to align marketing activities with business objectives, and overseeing the marketing calendar, content plans, and partnerships. The Growth Marketing Lead will also track key metrics, prepare performance reports, and continuously refine tactics to scale TRIFECTA's brand and community.

Platform ownership

• Own the booking/CRM/POS platform: configuration, integrations, admin, roadmap.
• Manage the platform vendor and their developer support: priorities, SLAs, costs.
• Own customer data governance: segmentation (members, lapsed, trialists, package holders, event leads), hygiene, PDPA compliance.

Lifecycle marketing (CRM core)

• Build and run email flows: onboarding, trial-to-member conversion, renewal, win-back, term re-enrolment.
• Run WhatsApp as the primary transactional/retention channel: booking reminders (no-show reduction), waitlists, renewal nudges.
• Operate the referral program mechanics with BU programming & community ICs.

Funnels & analytics

• Own funnel metrics by BU: trial conversion, membership conversion, re-enrolment, repeat rate.
• Deliver the monthly channel and funnel report into the venue scorecard every channel carries exactly one accountable metric.
• Run the conversion diagnostic: distinguish demand problems (not enough in) from conversion problems (not enough closed) so fixes land in the right place.

Channels

• Own Google Search (intent terms) and Google Business Profile as always-on conversion channels.
• Stand up paid social (Meta) at Q4 ramp with CAC accountability coordinate organic content with BU marketing ICs and the Head of Brand.
• Manage OTA/partner channels (if activated) fenced to off-peak only.

Skills, Knowledge & Experience
Strong analytical skills to interpret data, track KPIs, and derive actionable insights for growth initiatives.

5+ years hands-on growth, lifecycle or CRM marketing with real martech ownership.

Data-literate: funnels, cohorts, campaign reporting built personally, not just commissioned.

Excellent communication skills to collaborate with cross-functional teams, manage stakeholders, and craft clear marketing messages.

Demonstrated experience in growth hacking and performance marketing, including experimentation, funnel optimization, and campaign testing.

Sales and commercial acumen to support revenue goals, partnerships, and customer acquisition strategies.

Solid project management skills to plan, execute, and monitor multiple marketing projects and campaigns concurrently.

Experience with digital marketing tools and platforms (e.g., social media ads, analytics tools, CRM, marketing automation) is preferred.

Background in consumer, lifestyle, sports, or entertainment brands is an advantage.

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Ability to work independently, adapt quickly, and thrive in a fast-paced, collaborative environment.

Fitness, attractions, hospitality or subscription business background.

Familiarity with booking platforms (Mindbody, Glofox, Bookeo, Rezdy or similar) and marketing automation.

Requirements
5+ years of work experience with Advertising

5+ years of work experience with Growth Marketing