About the Role
This is an AI-native content and product marketing role.
You will help build GoFreight's customer proof, thought leadership, and product narrative engine. The most important content for us right now includes customer case studies, success stories, testimonials, thought leadership, product/use-case content, sales enablement materials, landing page copy, and campaign assets.
You do not need to be a fully mature product marketing leader today. But you do need to be a strong writer, fast learner, structured thinker, and modern marketer who can use AI tools to research, draft, repurpose, and scale high-quality content without sacrificing judgment, customer insight, or writing quality.
You will work closely with the CEO, Director of Demand Generation, Sales, Customer Success, and Product teams. The CEO and senior leaders will help provide the strategic direction, product context, and market narrative. Your job is to turn that raw material into clear, useful, polished content that helps prospects understand why GoFreight matters.
What You'll Own
1. Customer Stories, Case Studies, and Proof
- Interviewing customers, Sales, Customer Success, and internal stakeholders to uncover strong customer stories.
- Writing case studies, customer success stories, testimonials, website stories, and proof points.
- Turning customer wins into multiple content formats, including sales one-pagers, LinkedIn posts, email content, landing page copy, webinar topics, event follow-up content, and campaign assets.
- Building and maintaining a library of customer proof by segment, use case, workflow, competitor displacement, and business outcome.
- Helping create a repeatable process for collecting, approving, publishing, and reusing customer stories.
- Identifying which customer stories are best suited for public case studies, private references, sales proof, website logos, video testimonials, or executive thought leadership.
2. Thought Leadership and Market Education
- Creating content around freight forwarding modernization, AI adoption, cloud migration, workflow automation, customer experience, operational productivity, and legacy system replacement.
- Turning internal expertise from the CEO, Product, Sales, and Customer Success teams into clear market-facing thought leadership.
- Drafting and repurposing content for blogs, LinkedIn, guides, webinars, email campaigns, landing pages, executive bylines, and event follow-up.
- Monitoring industry trends, customer conversations, and competitor narratives to identify timely content opportunities.
- Translating complex logistics and software topics into practical, easy-to-understand content for freight forwarding executives and operators.
- Helping GoFreight explain not just what the product does, but why the industry is changing and what forwarders need to do next.
3. Product Marketing Support
- Helping draft messaging for key products, workflows, features, and use cases.
- Supporting product launches with landing page copy, release notes, customer-facing announcements, internal enablement, and campaign content.
- Creating competitive and migration-related content that helps prospects understand why and how to move away from legacy systems.
- Working with Product and Sales to turn product capabilities into business value, ROI narratives, and customer-facing proof.
- Helping ensure GoFreight's messaging is consistent across website, campaigns, sales materials, and customer communications.
- Turning rough product notes, demo insights, customer calls, and sales feedback into clear positioning and usable content.
4. Sales Enablement Content
- Creating sales one-pagers, proof slides, objection-handling content, use-case summaries, ROI narratives, and customer story snippets.
- Organizing content so AEs and SDRs can quickly find and use the right asset.
- Partnering with Sales to identify recurring questions, objections, competitive concerns, and content gaps.
- Turning successful sales narratives into reusable enablement materials.
- Helping Sales use customer proof and thought leadership more effectively throughout the buyer journey.
- Supporting outbound and enterprise sales motions with relevant proof, industry insight, and account-specific content when needed.
5. Demand Generation and Website Support
- Creating campaign content for email, paid, organic, webinars, events, ABM, and outbound programs.
- Repurposing long-form content into short-form campaign assets.
- Supporting landing page copy, website content updates, and conversion-focused messaging.
- Helping ensure demand generation campaigns have strong narratives, proof points, and clear calls to action.
- Collaborating with designers, agencies, or contractors when needed to bring content to life visually.
- Using content performance, sales feedback, and campaign learnings to improve future assets.
How This Role Works With Demand Generation
- Demand Gen owns distribution, campaigns, conversion, and pipeline impact.
- This role owns content creation, customer stories, product/use-case narratives, and sales-ready proof.
- The CEO and senior leaders will provide strategic direction on positioning, market narrative, and priority themes.
- This role turns that direction into high-quality content at speed.
What Success Looks Like
First 30 Days
- Learn GoFreight's product, market, customers, competitors, and sales motion.
- Review existing website content, sales materials, customer stories, product messaging, and campaign assets.
- Interview internal stakeholders across Sales, Customer Success, Product, Demand Generation, and leadership.
- Identify the highest-priority content gaps for customer proof, thought leadership, product messaging, and sales enablement.
- Build a first version of the content roadmap.
First 90 Days
- Draft and publish multiple customer stories, proof assets, or case study materials.
- Create a practical content roadmap aligned with Demand Gen, Sales, and company priorities.
- Build a working customer proof library organized by use case, segment, pain point, and outcome.
- Support at least one major campaign, launch, event, or thought leadership initiative.
- Establish a repeatable workflow for turning internal knowledge into external content.
- Help Sales and Demand Gen start using new proof assets in active campaigns and deals.
First 6 Months
- Build a stronger library of case studies, testimonials, sales proof, and thought leadership assets.
- Improve the consistency and clarity of GoFreight's product and value messaging.
- Help Sales and Demand Gen use customer proof more effectively.
- Support website and landing page content improvements.
- Create a repeatable content engine that can support campaigns, launches, sales conversations, and executive thought leadership.
- Become a trusted content and product marketing partner to Sales, Customer Success, Product, Demand Gen, and the CEO.
Required Qualifications
- 2–5 years of experience in B2B SaaS marketing, content marketing, product marketing, customer marketing, growth marketing, or a related role.
- Strong writing and editing ability for business audiences.
- Ability to understand complex products and explain them clearly.
- Strong interviewing and synthesis skills.
- Comfortable turning rough notes, transcripts, customer conversations, product updates, and internal ideas into polished content.
- Strong sense of ownership, urgency, and attention to detail.
- Comfortable using AI tools to research, draft, repurpose, edit, and scale content production.
- Able to work cross-functionally with Sales, Customer Success, Product, Demand Generation, and leadership.
- Comfortable with ambiguity and able to move quickly without waiting for perfect inputs.
Strong Plus
- Experience in vertical SaaS, logistics, supply chain, freight forwarding, ERP, or another complex B2B software category.
- Experience creating customer case studies, testimonials, sales collateral, product pages, webinars, or executive thought leadership.
- Experience supporting demand generation campaigns.
- Experience working in a startup or high-growth SaaS company.
- Experience using AI tools deeply in the content creation process.
- Bilingual English/Chinese ability, especially if based in Taiwan.
- Strong understanding of how content supports pipeline, sales velocity, customer trust, and market credibility.
The Right Person Will Be
- A strong writer who can make complex topics simple and compelling.
- A fast learner who can understand a specialized industry.
- A curious interviewer who can uncover meaningful customer stories.
- A practical marketer who cares about business outcomes, not just content volume.
- AI-native and comfortable producing high-quality work quickly.
- Comfortable with ambiguity and willing to build from scratch.
- Detail-oriented, organized, and accountable.
- Hungry to grow into a broader product marketing, customer marketing, or content leadership role over time.
- Excited about helping traditional industries modernize through software and AI.
What This Role Is Not
This is not a generic blog-writing role.
We are not looking for someone who only writes SEO articles, social posts, or generic SaaS content without understanding the product, customer, or sales process.
This is also not a senior Director of Product Marketing role. The company's positioning and strategic messaging will be developed in partnership with leadership. Your role is to help turn that strategy into clear, useful, high-quality content that supports demand generation, sales, customer trust, and market education.
This is not a role for someone who waits for perfect briefs. You should be comfortable asking questions, interviewing experts, using AI tools, creating structure from ambiguity, and improving quickly through feedback.
How to Apply
Please apply through our official application portal on Teamdoor using the following link: https://GoFreight.teamdoor.io/s/dy3xpLJV.
