At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on smokefree products with the power to improve the lives of a billion smokers worldwide. With huge change comes huge opportunity. So wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions—and the space to move your career forward in endlessly different directions.
As part of this bold transformation, we're seeking a
Growth & User Acquisition Manager (Internal title: Manager Acquisition) to join our Commercial team in
Taiwan.
This is a highimpact role at the heart of our smokefree growth journey. You'll lead largescale, datadriven acquisition programs across the full consumer journey—from awareness to purchase—while ensuring new
SmokeFree Products users experience a seamless and engaging onboarding. By combining strategic thinking, consumer insights, and agile ways of working, you'll directly contribute to sustainable business growth and market leadership.
Your Day To Day
Acquisition Strategy & Program Leadership
- Develop, lead, and deliver largescale acquisition programs across the consumer journey, aligned with PMI's business priorities.
- Support mid to longterm acquisition strategy development in line with company KPIs such as gross/net new users and cost per acquisition.
- Continuously reassess acquisition programs based on market trends, consumer insights, and competitive dynamics.
DataDriven Growth & Consumer Insights
- Leverage data, analytics, and market intelligence to identify consumer pain points, growth opportunities, and optimization levers.
- Work closely with CI&A teams to translate insights into actionable program improvements.
- Track program performance and rapidly adjust mechanics to maximize impact and ROI.
Agile Program & Project Execution
- Lead endtoend execution of acquisition programs using agile methodologies, MVP testing, and sprintbased improvements.
- Continuously evolve program toolkits by adapting best practices from regional and global markets.
- Drive rapid experimentation, learning, and scaleup to seize growth opportunities.
CrossFunctional Collaboration & Stakeholder Management
- Lead crossfunctional teams across Consumer Experience, Marketing & Digital, Commercial, PMO, and other key stakeholders.
- Operate effectively in a projectbased organization (PBO), defining scope, milestones, and accountability.
- Proactively remove roadblocks, manage differing perspectives constructively, and escalate risks when needed.
Omnichannel Consumer Experience
- Ensure consumercentric, omnichannel deployment of acquisition programs.
- Partner closely with Retention teams to deliver highquality onboarding experiences that drive full conversion and minimize abandonment for SmokeFree Products users.
- Connect the dots across channels, plans, and consumer touchpoints to drive synergy and maximize engagement.
Budgeting, ROI & Performance Management
- Plan, manage, and track acquisition program budgets across commercial teams.
- Develop investment proposals and ROI analyses in close collaboration with Finance.
- Drive cost optimization while maintaining strong consumer experience and program effectiveness.
Governance & Compliance
- Ensure all programs comply with PMI policies, PMI DNA, and applicable local regulatory requirements.
- Adapt programs proactively in response to evolving regulatory or legal constraints.
Who We're Looking For
- Bachelor's degree required; advanced degree is a plus.
- 8+ years of experience in commercial functions, acquisition, consumer experience, or related areas.
- Proven track record in leading crossfunctional teams and delivering complex, largescale programs.
- Strong analytical and financial acumen, with the ability to translate data into clear business decisions.
- Consumercentric mindset with strong segmentation and targeting capability.
- Comfortable working in fastpaced, ambiguous, and highly regulated environments.
- Experience with product launches and regulated industries is a plus.
- Excellent communication and influencing skills.
- Fluent in English and Mandarin (spoken and written).
Why Join Us
- Be at the forefront of PMI's transformation toward a smokefree future.
- Lead strategically critical acquisition programs with visible business impact.
- Work in a dynamic, agile, and consumerfirst environment with strong regional and global collaboration.
- Drive innovation, experimentation, and growth at scale.
- Grow your career with a company that invests deeply in leadership, capability building, and longterm development.
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