General Manager, Jewellery
Reporting to CEO
About the Role
We are seeking a commercially driven and hands-on General Manager to lead and scale our jewellery retail business.
This role has full accountability for overall business performance and will play a key role in shaping strategy, driving growth, strengthening operational excellence across our retail network.
This role will execute strategic plans and ensure operational excellence across retail stores and e-commerce.
This is a senior leadership role requiring strong commercial acumen, retail expertise, and the ability to inspire teams to deliver sustainable results in a competitive retail environment.
Key Responsibilities
Strategy & Business Growth
- Develop and execute business strategies to achieve revenue, profitability, and expansion targets
- Identify new growth opportunities, including new retail locations and partnerships
- Drive brand positioning and strengthen market presence
Marketing & Brand Growth
- Oversee marketing strategies and campaigns to drive traffic, brand relevance and conversion
- Work closely with marketing teams to strengthen brand positioning, improve customer engagement and retention
- Ensure alignment between marketing initiatives and retail execution to maximise impact
Retail & Operations Management
- Provide leadership and oversight across all retail operations to ensure consistent execution, productivity and service excellence
- Drive sales performance through effective store operations, people management and customer experience
- Ensure operational controls, inventory discipline, and compliance with company policies and regulatory requirements
Team Leadership & Management
- Build, lead, and manage cross-functional teams including retail, sales, operations, and marketing
- Foster a strong performance culture with clear accountability, capability development and succession planning
- Collaborate effectively with internal stakeholders including Finance, HR, Merchandising and Senior Leadership
Financial Management
- Manage budgets, P&L, cost control, and financial planning
- Ensure achievement of revenue and profitability targets
- Monitor operational costs and improve efficiency
Requirements
- Proven leadership experience in retail, preferably within jewellery, fashion or lifestyle sectors
- Strong business acumen with experience managing full business operations and PnL
- Solid experience overseeing multi-store retail operations, marketing and cross-functional teams
- Strong leadership, strategic thinking, and decision-making skills
- Ability to drive revenue growth and operational efficiency
- Excellent communication and team management skills
- Entrepreneurial mindset with strong ownership
