Role Overview
This role leads product marketing for Bradbury's suite of funds, asset‑management solutions, and wealth products. The core focus is product and activation marketing, requiring strong capability in both digital and offline channels to strategies and deliver fully integrated campaigns that drive investor engagement and measurable product growth. The scope also includes corporate branding, CRM, and customer‑loyalty initiatives, ensuring a cohesive and impactful brand and client experience across all touchpoints.
As Bradbury continues its fast‑growth trajectory, this role offers the opportunity to step into team leadership, shape the evolving marketing function, and play a pivotal role in strengthening Bradbury's market presence and competitive positioning.
Key Responsibilities
Product Activation Marketing
- Lead product activation marketing for funds, asset‑management solutions, and wealth products, ensuring strong market positioning and investor relevance.
- Develop and execute integrated activation plans across digital and offline channels, including product launches and post‑campaign evaluations.
- Translate product features, performance insights, and investment narratives into clear, compelling marketing messages.
- Ensure all product marketing complies with Securities Commission Malaysia (SC) requirements.
- Monitor competitor activity, market trends, and investor behaviour to inform activation strategies.
Digital Marketing
- Plan and execute digital campaigns across social media, website, SEO/SEM, email, and paid media.
- Manage and optimise website content, landing pages, and overall digital user experience.
- Oversee creation of digital assets and maintain a structured digital content calendar.
- Use digital strategy to activate the sales funnel, driving lead generation, nurturing, and conversion.
Offline Marketing & Activation
- Plan and deliver offline activations such as seminars, roadshows, and partner events.
- Support Sales with collateral, presentations, and activation materials.
- Ensure offline initiatives integrate seamlessly with digital campaigns.
- Maintain consistent messaging and brand experience across all offline touchpoints.
Broader Scope (Corporate Branding, CRM & Loyalty)
- Strengthen and maintain corporate brand identity across all communication channels.
- Oversee PR, media relations, and corporate communications where relevant.
- Guide customer engagement and loyalty programmes, especially for HNW clients.
- Use CRM insights to support segmentation, personalised communication, and retention strategies.
Requirements
- Strategic thinker with strong execution capability and a collaborative, team‑oriented mindset.
- Bachelor's Degree in Marketing, Business, Finance, or related fields.
- Excellent command of both English and Chinese is required.
- 5–8 years marketing experience in banking, asset/wealth management, or financial institutions.
- Experience supervising or guiding junior team members; ready to step into a team‑lead role.
- Strong hands‑on experience in product marketing for financial or investment products; familiarity with SC marketing requirements is an advantage.
- Solid understanding of digital marketing, including campaign execution, analytics, optimisation, and performance tracking.
- Experience supporting offline marketing activations such as seminars, events, and partner engagements.
- Excellent communication skills with the ability to translate complex product information into clear, investor‑friendly messaging.
- Highly organised, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment.
- A self‑starter who is independent, resourceful, and comfortable taking ownership.
- Strategic thinker with strong execution capability and a collaborative, team‑oriented mindset.
