Executive, E-commerce Marketing (YSG)

This role supports marketing, branding, and performance initiatives across YSG's e-commerce channels, including the YSG platform and Shopee / Lazada stores. The role works closely with internal and external teams to deliver effective communications, campaigns, and performance outcomes.

Key Responsibilities

• Marketing, Communications & Branding

  • Support marketing communications across YSG digital channels, including EDMs, campaign messaging, and content coordination

  • Work with creative teams on visual assets, copy, and campaign materials

  • Support branding initiatives to ensure consistent messaging and tone across all digital touchpoints

  • Manage and maintain YSG social media channels (Facebook, Instagram), including content planning, posting, and basic community management

  • Coordinate with internal teams and partners on campaign content and announcements

• Performance Marketing

  • Support performance initiatives across Shopee and Lazada stores, including keyword search ads, CPAS, affiliate programmes, and other marketplace ad placements

  • Support paid media execution across Google Ads (Search, Display, YouTube) and other offsite channels

  • Monitor and optimise campaigns to improve performance metrics such as ROAS, CPA, conversion rates, and traffic

  • Track, analyse, and consolidate performance data across channels, providing insights and reports to guide optimisation and decision-making

JOB REQUIREMENTS

• 2 to 5 years of experience in e-commerce marketing or performance marketing

• Hands-on experience with Shopee and Lazada advertising tools (CPAS, affiliates, keyword optimisation)

• Experience managing Google Ads / Meta Ads and marketplace performance campaigns

• Strong analytical and data interpretation skills

• Able to balance branding, communications, and performance objectives