Our client is looking for a passionate and energetic Executive, Brand Activation to join our Marketing team. This role is ideal for individuals who enjoy bringing brands to life through engaging consumer experiences, promotional campaigns, events, and activations.
You will play a key role in planning and executing marketing activities that strengthen brand presence, drive consumer engagement, and support business growth.
Job Responsibilities
Plan, coordinate, and execute brand activation campaigns, roadshows, promotional events, and other on-ground marketing activities.
Manage event logistics, including venue arrangements, manpower coordination, vendor management, and marketing materials.
Work closely with agencies, suppliers, and event partners to ensure seamless execution of brand activities.
Support public relations initiatives through media coordination, event publicity, and communication activities.
Monitor competitor marketing activities and industry trends to identify opportunities and insights.
Collaborate with Sales and Operations teams to align activation strategies with commercial objectives.
Participate in Sales & Marketing meetings to support integrated campaign planning.
Track and evaluate campaign performance, and prepare post-event reports including attendance, engagement metrics, and key recommendations.
Job Requirements
Bachelor's Degree in Marketing, Business Studies, Communications, or a related field.
Minimum 1 year of experience in retail, marketing, event management, brand activation, or related areas.
Fresh graduates with a strong interest in marketing and the food & beverage industry are encouraged to apply.
Possession of a valid driving license and own transportation is an advantage.
