Executive / Assistant Manager (2-year contract), IIE

Job Description

• This position is forInstitute of Innovation & Entrepreneurship (IIE).
• Strategy & Campaign Management
• Support the development and execution of integrated marketing and communications strategies aligned with institutional objectives and distinct talent development programmes, translating priorities into actionable campaign plans with defined timelines, budgets, and KPIs.
• Lead end-to-end campaign management across digital, print, and events channels - from planning and resource allocation through execution, performance monitoring, and post-campaign analysis.
• Assist in annual marketing planning and budget tracking, ensuring spend is accountable and aligned with strategic priorities.
• Conduct market research and competitive analysis to surface insights that sharpen messaging, positioning, and outreach effectiveness.
• Track and report on marketing performance metrics, providing data-driven recommendations to optimise future campaigns.
• Digital Marketing & Content
• Drive digital marketing activities across SEO/SEM, social media, email marketing, and web - with a deliberate focus on traffic growth, audience engagement, and student conversion outcomes.
• Create, implement and optimise digital campaigns end-to-end, from targeting and creative to performance analysis and iteration.
• Help oversee social media presence across platforms, maintaining consistency in voice and brand identity.
• Assist in managing website analytics, tracking, and reporting to continuously improve reach and user experience.
• Assist in developing and maintaining a content calendar, producing high-quality content across formats - including videos, written content and infographics - and repurposing assets across channels to maximise impact.
• Support authorship and creation of storytelling pieces that strengthen SMU IIE's visibility and credibility within the innovation and entrepreneurship ecosystem.
• Brand & Communications
• Ensure brand consistency across all marketing touchpoints - digital, print, events, and stakeholder communications.
• Monitor market trends and stakeholder sentiment to refine messaging and inform communication strategy.
• Collaborate with internal teams to align marketing efforts with programme and organisational priorities.
• Public Relations & Media
• Support press releases, op-eds, and media pitches to amplify key announcements, programmes, and initiatives.
• Support spokesperson preparation for interviews and public engagements.
• Other duties as assigned.

Qualifications

• Degree in Marketing.
• Candidate with at least 2 years of work experience are welcome to apply.
• Effective project management and organisational skills - able to plan, track, and deliver multiple workstreams under tight timelines.
• Proficient in digital communication tools, social media platforms, video editing and AI tools.
• Effective communication, presentation and stakeholder management skills.
• Strong interest in the innovation and startup ecosystem.
• Strong written and verbal communication and presentation skills.
• Ability to operate independently with minimal direction, prioritise well, and deliver in high-pressure/high-expectation situations.
• Sound attention to detail with good documentation habits to support audit readiness and compliance.
• Ownership and accountability acts with urgency and follows through on commitments.
• Humility, authenticity, high standards, and outcome driven.
• Team-oriented and collaborative able to work across functions and support student-facing initiatives professionally.

• This position is forInstitute of Innovation & Entrepreneurship (IIE).
• Strategy & Campaign Management
• Support the development and execution of integrated marketing and communications strategies aligned with institutional objectives and distinct talent development programmes, translating priorities into actionable campaign plans with defined timelines, budgets, and KPIs.
• Lead end-to-end campaign management across digital, print, and events channels - from planning and resource allocation through execution, performance monitoring, and post-campaign analysis.
• Assist in annual marketing planning and budget tracking, ensuring spend is accountable and aligned with strategic priorities.
• Conduct market research and competitive analysis to surface insights that sharpen messaging, positioning, and outreach effectiveness.
• Track and report on marketing performance metrics, providing data-driven recommendations to optimise future campaigns.
• Digital Marketing & Content
• Drive digital marketing activities across SEO/SEM, social media, email marketing, and web - with a deliberate focus on traffic growth, audience engagement, and student conversion outcomes.
• Create, implement and optimise digital campaigns end-to-end, from targeting and creative to performance analysis and iteration.
• Help oversee social media presence across platforms, maintaining consistency in voice and brand identity.
• Assist in managing website analytics, tracking, and reporting to continuously improve reach and user experience.
• Assist in developing and maintaining a content calendar, producing high-quality content across formats - including videos, written content and infographics - and repurposing assets across channels to maximise impact.
• Support authorship and creation of storytelling pieces that strengthen SMU IIE's visibility and credibility within the innovation and entrepreneurship ecosystem.
• Brand & Communications
• Ensure brand consistency across all marketing touchpoints - digital, print, events, and stakeholder communications.
• Monitor market trends and stakeholder sentiment to refine messaging and inform communication strategy.
• Collaborate with internal teams to align marketing efforts with programme and organisational priorities.
• Public Relations & Media
• Support press releases, op-eds, and media pitches to amplify key announcements, programmes, and initiatives.
• Support spokesperson preparation for interviews and public engagements.
• Other duties as assigned.