Events & Venue Sales Manager

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The Event Sales Manager is a full-time, hybrid role based in Singapore, with flexibility for some work-from-home arrangements. This role is responsible for driving sales for private events and group bookings, including corporate functions, social gatherings, and special activations at TRIFECTA.

Day-to-day tasks include responding to event inquiries, preparing proposals and quotations, conducting site visits, and managing the full event lifecycle from initial lead through execution and follow-up. The Event Sales Manager collaborates closely with operations and marketing teams to design event packages, coordinate logistics, and ensure a seamless guest experience. The role also involves maintaining strong client relationships, tracking sales performance, and identifying new business opportunities to grow event revenue.

Responsibilities

B2B sales

. Build and own the outbound pipeline: corporates (team-building, D&D), MICE agencies, schools, brand activations, buyouts, bulk purchases.

. Run the full cycle: prospecting, proposals, site visits, negotiation, close.

. Maintain CRM discipline: pipeline stages, forecasting, conversion reporting to the Head of Lifestyle monthly.

. Use the venue as the closer - site visits and taster sessions for qualified prospects.

B2C sales

. Own consumer events: birthdays, celebrations, group socials, private bookings - packaged, priced (with Head of Lifestyle approval) and bookable through the platform with the Growth & CRM Lead.

. Convert inbound B2C enquiries within 24 hours own the enquiry-to-booking conversion rate.

Delivery & coordination

. Handle events with complete run sheets coordinate delivery with BU programming & community ICs and GX crews.

. Build dedicated event staffing plans with the Senior DM - never BAU manpower on event days.

. Own client satisfaction and post-event follow-up convert one-off clients into repeat and annual bookings.

Rentals & partnerships

. Grow recurring venue rental and partnership incomes, including Pickle & Bones from S$3k to S$10k/month source new rental partners for underused space and hours.

. Support the Head of Lifestyle on brand partnerships and sponsorships with commercial coordination.

. Evaluate and execute commercial viability of lifestyle programmes

Qualifications

Strong event planning and event management skills, with experience organizing private events and group functions.

Proven sales skills, including lead generation, negotiation, and closing deals in an events, hospitality, or lifestyle environment.

Excellent communication skills, with the ability to present ideas clearly, manage client expectations, and collaborate with internal teams.

Comfort working in a hybrid setup, with effective time management, self-motivation, and attention to detail.

Experience in venue-based events, sports or lifestyle brands, or hospitality is an advantage.

Ability to work occasional evenings and weekends based on event schedules.

Proficiency with basic CRM or sales tracking tools and MS Office or Google Workspace.

Diploma or degree in Business, Hospitality, Events Management, or a related field is preferred.

Requirements

4+ years of Hospitality experience

4+ years of work experience with Event Sales

2+ years of work experience with Destination Events