The role is responsible for development / implementation of the eCommerce sales strategy for Philips, development and optimization of sales via digital channels.
Your role:
- Responsible for individual markets and manages the local Joint Business Plan (JBP) with all related trade investments in compliance with the regional plan for E-tailer. The focus will be to drive sell out, consumer pull and consumer activation including e-trade activities. He/she will also have a local alignment and coordination role to secure synergies with other channels in the market.
- Drive sell-out, ensure profitability and growth of the E-tailer accounts by continuously optimizing the e- fundamentals, including e-Distribution, e-Shelving, e-Merchandizing and e-Pricing.
- Maintains and develops a credible and productive long-term relation with local management of E-tailer customers, based on the deep understanding of their strategies and priorities, local market insights, external and industry trends, consumer and shopper insights, competitive landscape.
- By understanding customer's business needs, consumer and shopper behavior and requirements is providing local relevant value propositions, being the orchestrator of the relationships with account at local level.
- Leads E-commerce team to realize sales targets of E-tailer customers.
- Accountable for all Trade Shopper Marketing activities at E-tailers for all PH categories.
- Joint responsibility for Market Share development, topline and profitability for all PH propositions
- Creates successful sell out activities, through the development and implementation of joint local activation plan with customer, in line with the Philips strategy for the account.
- Executes the local trade marketing actions to drive more consumer pull and brand preference at local level
- Closely cooperate with PH Marketing team in translating the marketing strategy into local activation plan for E-tailers.
- Manages performance of trade and P-spend, with E-tailers within the framework of the integrated A&P and trade spend planning to deliver effectiveness for online activation.
- Maintains a constant sell out based performance management cadence at local level; Analyzes and monitors the PH categories sell out, in-house share, conversion and shopper data for E-tailers.
You're the right fit if:
1. Bachelor's degree in business field, master's degree is preferred
2. 12-15 years experience in the sales & marketing field from FMCG or consumer electronics industry including at least 3-5 years in E-commerce area, and 8-10 years in marketing area
3. Digital Savvy, Analytical skills, Problem solving attitude; You are a creative solutions finder with the ability to deliver new thinking and techniques.
4. Collaborates & Builds Networks. A team player that can both execute and take a helicopter view on the business. Manage by influence and work effectively with cross functional teams
