About the Role
We are looking for an experienced marketing professional to grow our skincare product brand beyond the clinic. You will increase brand awareness, attract new customers, and drive product sales through retail stores, e-commerce, and other sales channels. You will report directly to the CEO, work closely with the marketing team, and build a dedicated skincare team as the business grows. You will also help prepare the brand for future regional expansion.
Key Responsibilities
- Grow the skincare brand and increase awareness among consumers.
- Develop and expand sales through retail stores, department stores, pop-up events, spas, salons, corporate gifting, and new distribution channels.
- Increase online sales through the company's website, Shopee, Lazada, TikTok Shop, and other e-commerce platforms by attracting new customers.
- Plan and manage marketing campaigns, KOL collaborations, content creation, and advertising activities.
- Monitor sales performance, marketing KPIs, and manage the marketing budget while reporting directly to the CEO.
Requirements:
- 5-8 years or more of marketing experience in beauty, skincare, personal care, or wellness products.
- Proven experience in growing a product brand through retail and online sales channels.
- Hands-on experience managing e-commerce platforms such as Shopee, Lazada, TikTok Shop, or similar platforms.
- Good understanding of regional skincare markets, with experience in building and expanding a brand in new markets.
- Experience in Singapore or Southeast Asia markets is required.
- Strong business mindset with the ability to manage sales targets, profit margins, and marketing performance, not just campaigns.
- Able to turn skincare benefits and proven results into effective marketing messages for consumers.
- Experience working with internal teams and external agencies to develop marketing campaigns.
- Self-motivated and comfortable building a new business area while working with an existing team.
Nice to Have
- Existing network of beauty KOLs, retail buyers, or e-commerce platform contacts in Singapore or Southeast Asia.
- Experience with retail counters, department stores, or medical spa retail operations.
- Knowledge of skincare regulations and product claims requirements, such as HSA cosmetic notification.
Wecruit Pte Ltd | 20C0270
Tew Jie Wei | R22106822
