Sell Abbott brands and unique value propositions to existing players (HHG, Momo, Shopee, etc.).
Nurtures productive business relationships beyond the buyer to include cross-functional leaders and reporting levels.
Leverage e-commerce marketing, sales analytics, CRM data and other measures (as required) to coordinate, track and adapt programs/campaigns accordingly.
Work with eCommerce manager to present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and Brand teams for their input, support and alignment.
Establish and grow relationships and implement joint online business planning with strategic e-Retailers /eCommerce pure players.
Innovate the use of ecommerce tools and platforms to deliver different types of customer/business value to a variety of customers to drive engagement and the digital path to purchase in alignment with key account strategies.
Collaborate with cross-functional teams (Marketing, Analytics, Training) to plan and execute ecommerce brand strategy and improve the quality of customer insights.
Conduct strategic negotiations with key account decision-makers and stakeholders to achieve win-win solutions that deliver unique value to key account organizations and drive long-term, profitable results for Abbott brands.
Conduct historical analysis at the department/item level to determine growth and optimize inventory.
Monitor secondary service level and aligned service level from distributors to the ecommerce channels and check on-hand inventory versus customer orders and coordinate additional stock as required.
Conduct customer supply chain meetings to pre-empt problems and provide solutions on customer, supply, demand, pricing losses.
Identify areas of lost sales based on inventory and make supply recommendations.
Manage budget, operational cost and agency / partner investments for all eCommerce related activities while enabling business delivery via deep ROI analysis on trade plan spending.
Ensure product content is compliant with basic and enhanced standards including establishing A+ content for Abbott products on e-retailers and basic/enhanced content on targeted sites.
Drive profitable growth by driving matrix intervention on volume, pricing and portfolio profit margin.
Skills & Experience Required :
Education : Bachelor's degree
Years of experience : Overall 4+ years
Any industry-specific experience needed : eCommerce, FMCG, Nutrition supplement
