Driving Experience Manager

Job Description

Driving Experience Ownership:

• Lead and manage Porsche Driving Centre programs and customer driving experiences.

• Design and optimize driving formats, customer journeys, and value propositions.

• Develop pricing strategies and commercial models to drive profitability.

• Conduct market research and competitor benchmarking to identify growth opportunities.

• Establish strategic partnerships to enhance customer experiences.

• Monitor program utilization, financial performance, and profitability.

• Define vehicle fleet allocation and oversee lifecycle and utilization planning.

Porsche Driving Centre Operations Leadership:

• Lead and manage Porsche Driving Centre operational staff

• Define, maintain and continuously improve Standard Operating Procedures

• Ensure operational stability, safety compliance and quality standards

• Oversees agency and vendor performance against defined KPI's

• Act as primary escalation point for operational incidents and nonstandard cases

• Coordinate with track landlord regarding readiness and maintenance of track.

Strategic Contribution to Launch activation, Community & Motorsport

• Support Product Launch Events, Community Engagement formats and Motorsport initiatives, especially in the field of driving related aspects.

• Support Community Management by event activations that boost brand interaction and community growth.

• Provide subject matter expertise regarding: Driving experience design, operational feasibility and performance-oriented customer journeys

• Coordinate allocation of Porsche Driving Centre resources when required.

Leadership of Driving Event Operations & Administration Coordinator

• Define and supervise administrative and operational task execution

• Ensure handling of: Documentation, booking coordination, reporting preparation, vendor invoice tracking, fleet towing and CRM processes.

• Maintain clear separation between strategic ownership and administrative execution

Qualification:

• Fluent in both Chinese and English

• Minimum 5+ years of experience in event management or related field

• Experienced in automotive industries or automotive event agencies is highly preferred

• Connection with car clubs or automotive communities is a plus

• Proficient in Microsoft office

• Solid experience in project management, budget planning, and reporting

• Strong communication and interpersonal skills to coordinate and collaborate with multiple stakeholders, including dealers, external agencies, event venue, automotive communities, etc.

• Willingness to travel and work on selected weekends

• Valid driver's license