Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Economics or related field. Advanced degree (MA, MS, MBA with quantitative focus) in related field a plus. 10+ years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing, preferably with leadership experience in a complex global B2B financial services environment with long buying cycles. Demonstrated success in people leadership, talent development, team building, and contributing to an overall growth culture. Preferably 7+ years in a leadership role building and scaling teams. Deep expertise in multi-touch attribution, media mix modeling, campaign ROI frameworks, and testing/optimization roadmaps that drive growth. Expertise in analytics tools and platforms (e.g., SQL, Python, R, Power BI, Snowflake, Adobe Analytics). Experience with attribution methodologies, lead scoring frameworks, media mix modeling, and advanced analytics techniques. Intellectual curiosity, adaptability, and passion for your work. Exceptional strategic and analytical thinking, with strong business acumen and a consultative mindset. Excellent communication and stakeholder-management skillsable to translate complex analyses into clear, actionable recommendations.
