Job Description

Serving as the strategic nerve centre and global brain of PEWC Group, this role translates the Group's developmental vision into reality by integrating big data market analytics and forward-looking business forecasting, while employing rigorous financial and investment evaluation models. The position leads the formulation of mid- to long-term business strategies, major investments, and M&A initiatives for parent and subsidiary entities worldwide.

In terms of organizational architecture, the role oversees and directs four key functional pillars: Strategy, Data, Brand Marketing, and Public Relations. While day-to-day marketing execution and PR operations are managed by respective department heads, this executive commands from an advanced strategic staff perspective—optimizing capital returns, commercial intelligence, brand equity valuation, and reputation defence architectures to maximize multinational resource synergies and long-term corporate enterprise value.

What You Will Do

Market Big Data Analytics & Strategic Business Intelligence

Group Mid- to Long-Term Strategy Formulation: Formulate annual operating guidelines for domestic and overseas parent/subsidiary companies, establishing a comprehensive mid- to long-term strategic blueprint for the multinational group.

Domestic & Overseas Investment Evaluation and Review: Lead feasibility studies, financial modeling, and risk assessments for global business expansion, mergers and acquisitions (M&A), joint ventures (JV), and major capital expenditures (CapEx).

Subsidiary Operational Governance & Synergy Optimization: Regularly assess KPI/OKR fulfilment and operating performance across global subsidiaries; eliminate business redundancies and drive vertical and horizontal cross-border resource integration.

Brand Marketing Department Management (Global Brand Equity Elevation)

Global Brand Strategy & Positioning: Define the core brand positioning of the PEWC parent company and the extension brands of global subsidiaries, establishing brand governance standards that are globally consistent yet locally adaptable.

Domestic & Overseas Marketing Resource Coordination: Supervise integrated marketing communications (IMC) strategies across international markets, including global trade exhibitions, digital marketing, and overseas product rollout campaigns, ensuring targeted and efficient marketing budget allocation.

ESG & Sustainable Brand Management: Align brand development with green transformation trends in the wire and cable industry, spearheading the Group's ESG sustainable brand image to enhance brand recognition and preference among international enterprise clients (e.g., global renewable energy and public infrastructure sectors).

Commercial Marketing

Lead the planning and execution of integrated marketing campaigns aligned to commercial objectives and sales targets
Support new product launches with targeted campaigns, content, and sales enablement materials
Own the marketing contribution to pipeline, lead generation, and distributor/dealer engagement
Coordinate trade fair participation, customer events, and regional marketing activations
Track, analyse, and report on marketing performance. Use data to optimise activity and demonstrate ROI

Public Relations Department Management (Corporate Reputation & Crisis Control)

Global Corporate Reputation Management: Direct domestic and international media relations, press release approvals, and corporate communication strategies for major public events (e.g., investor conferences, shareholder meetings, international signing ceremonies).

Cross-Border Crisis PR Response Framework: Establish unified Crisis Management Standard Operating Procedures (SOPs) across parent and subsidiary companies, leading real-time incident response and public sentiment management for industrial safety, environmental, labour, or international trade disputes.

Stakeholder Communications: Oversee communication channels between parent/subsidiaries and government authorities, industry associations, investors, and the general public, safeguarding a strong, compliant corporate citizenship profiles.

What We Are Looking For

Professional Experience

Education: Master's degree or MBA in Management, International Business, Finance, or Business Administration from an accredited domestic or international university preferred.

Experience: Minimum of 15 years of experience in strategic planning and investment staff roles within large multinational corporations or publicly listed companies, including at least 10 years of executive leadership experience managing brand marketing and public relations functions.

Competencies & Leadership

Multinational Group Governance: Thorough understanding of holding company structures and parent-subsidiary governance models, with hands-on executive experience overseeing overseas entities (e.g., Southeast Asia, Mainland China, or other international locations).

Commercial Acumen & Investment Acuity: Strong financial acumen with sharp analytical skills to identify commercial opportunities and evaluate investment risks in domestic and overseas infrastructure, clean energy, and power transmission markets.

Executive PR & Brand Foresight: High sensitivity to media dynamics and executive-level crisis response capabilities, capable of navigating geopolitical and market volatility risks to safeguard corporate reputations.

Global Communication Proficiency: Fluent in professional business English (and proficiency in local languages of overseas subsidiaries is an advantage) across listening, speaking, reading, and writing; fully capable of negotiating and aligning with global executives, international media, and strategic partners.

Transformational Leadership: Proven resilience and change-management leadership within traditional manufacturing transformation contexts, demonstrating the ability to guide and align cross-functional, multicultural teams across strategy, marketing, and public relations