foodpanda 是 Delivery Hero 集團的一部分,這是全球首創的本地外送平台。我們的使命是提供快速、便利、送達您家門口的驚艷體驗。我們在全球超過 70 個國家運營。集團總部位於德國柏林。Delivery Hero 自 2017 年起在法蘭克福證券交易所上市,並且是 MDAX 指數的一部分。
Job Description
- Leading foodpanda Taiwan's marketing strategies, initiatives and growth metrics for all foodpanda verticals to drive MAU, order growth and profitability
- Provide leadership, direction and management of the marketing team and growth team with over 10 team members
- Identify the growth opportunities, and develop marketing strategies to drive sustainable growth for the foodpanda platform.
- Identify growth opportunities and utilize performance-based channels including but not limited to incentives tactics, CRM, subscriptions, loyalty programs
- Drive and optimize the local promotional campaign and incentive spending to achieve business growth.
- Spearhead seasonal and annual marketing campaigns in driving the brand being the top-of-mind food technology app in the Taiwan market
- Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics, to promptly maneuver our strategies
- Work cross-functionally with Commercials, Operations, Strategy and Planning, and Finance teams to drive continuous improvement
Qualifications
- Bachelor's degree in Marketing/Business or any related field.
- Strong entrepreneurial mindset that is willing to build things from the ground up
- A seasoned marketer with over 10 years of experience managing marketing, branding & market growth, preferably in the e-commerce and/or FMCG industry.
- Experience in stakeholder management and working across a matrix structure seeking collaboration.
- Inspiring leader with a proven track record of managing and building marketing/growth teams.
- Strong analytical & problem-solving skills. Passion for working with numbers.
- Creative and organized team player with a good sense of the market
- A sociable character with a collaborative and positive attitude towards new challenges
- Passionate about the foodpanda brand, able to demonstrate metrics driven with a deep understanding of our branding.
- Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational, and tactical levels would be an advantage.
- Experience in managing P&L responsibilities in a fast-paced e-commerce environment would be an advantage.
- Excellent communication and interpersonal skills with proficiency in English
Additional Information
What we offer
- A dynamic and challenging work environment.
- A company committed to developing you personally and professionally.
- A great working atmosphere with regular company and team events.
- A vibrant and international team committed to diversity and inclusion.
- Responsibility from day one in a fast-growing and global company.
- Other benefits include free snacks, health and dental insurance, and learning and development opportunities!
- Fun! We work hard, so we can play harder
