Digital Media Marketing Manager

Job Description: Digital Media Marketing Manager
职位描述:数字媒体营销经理

1. Role Summary1. 角色概述

We are seeking a creative and data-driven Digital Media Marketing Manager to join our team. You will be responsible for developing and executing omni-channel digital marketing strategies aimed at increasing brand awareness, acquiring high-quality traffic, and achieving conversion goals. This role requires a deep understanding of the social media ecosystem, paid advertising optimization, and emerging content trends.
我们正在寻找一位兼具创意与数据驱动能力的数字媒体营销经理加入我们的团队。您将负责制定并执行全渠道数字营销策略,旨在提升品牌知名度、获取高质量流量并实现转化目标。该职位要求对社交媒体生态系统、付费广告优化以及新兴内容趋势有深入的理解。

2. Key Responsibilities2. 主要职责

• Strategic Planning: Formulate annual and quarterly digital marketing plans, covering SEO/SEM, social media (Instagram, TikTok, LinkedIn, Facebook), email marketing, and display advertising.
  战略规划:制定年度和季度数字营销计划,涵盖SEO/SEM、社交媒体(Instagram、TikTok、LinkedIn、Facebook)、电子邮件营销和展示广告。

• Content & Media Management: Oversee and guide the creation of digital content (graphics and video) to ensure brand consistency manage media budgets and optimize Return on Ad Spend (ROAS).
  内容与媒体管理:监督并指导数字内容(图形和视频)的创作,以确保品牌一致性;管理媒体预算并优化广告支出回报率(ROAS)。

• Data-Driven Decision Making: Utilize tools such as Google Analytics and Meta Business Suite to monitor Key Performance Indicators (KPIs), and regularly provide analytical reports with actionable improvement recommendations.
  数据驱动决策:利用 Google Analytics 和 Meta Business Suite 等工具监控关键绩效指标(KPI),并定期提供包含可操作改进建议的分析报告。

• Leadership & Collaboration: Lead the internal creative team or manage external agencies collaborate closely with Sales and Product departments to ensure marketing activities align with business objectives.
  领导力与协作:领导内部创意团队或管理外部代理机构;与销售和产品部门紧密协作,确保营销活动与业务目标保持一致。

• Industry Insights: Stay ahead of digital marketing trends (e.g., AI tool applications, privacy policy changes) and continuously explore new growth channels.
  行业洞察:紧跟数字营销趋势(如 AI 工具应用、隐私政策变化),并持续探索新的增长渠道。

3. Job Requirements3. 职位要求

• Education: Bachelor's degree or higher in Marketing, Communications, Business Administration, or a related field.
  教育背景:市场营销、传播学、工商管理或相关专业的学士及以上学位。

• Work Experience: Minimum of 5 years of experience in digital marketing, including at least 2 years in a team management or project leadership role.
  工作经验:至少 5 年数字营销经验,其中至少 2 年担任团队管理或项目领导角色。

• Technical Proficiency:技术熟练度:

  • Expertise in ad platforms including Google Ads, Meta Ads Manager, and TikTok Ads.
    精通包括 Google Ads、Meta Ads Manager 和 TikTok Ads 在内的广告平台。

  • Familiarity with SEO principles and data visualization tools (e.g., Looker Studio or Tableau).
    熟悉SEO原则和数据可视化工具(如Looker Studio或Tableau)。

• Content Skills: Strong creative aesthetic and understanding of short-form video production logic. Capable of independently producing and distributing short-form videos while consistently tracking and optimizing video performance data.
  内容技能:具备出色的创意审美和对短视频制作逻辑的深刻理解。能够独立制作和分发短视频,并持续跟踪和优化视频表现数据。