About the Role
We are looking for a Digital Marketing Manager to drive the performance and effectiveness of our regional paid media initiatives. This is a high-impact individual contributor role that combines deep performance marketing expertise with strong stakeholder management and influencing skills. Working closely with the Head of Paid Ads and cross-functional teams, you will optimise campaign performance, drive data-informed decision-making, and help deliver measurable business growth in a fast-paced environment.
Key Responsibilities
- Paid Media Strategy & Performance: Partner with the Head of Paid Ads and leadership team to define, monitor, and optimise paid media performance against key business objectives and KPIs. Continuously refine campaign structures, testing strategies, and budget allocation to maximise marketing effectiveness.
- Campaign Optimisation & Performance Improvement: Monitor campaign performance to identify trends, performance gaps, and optimisation opportunities. Work closely with internal stakeholders to implement data-driven improvements and continuously enhance campaign outcomes.
- Cross-Functional Collaboration & Stakeholder Management: Collaborate with internal teams to align paid media strategies with broader business objectives, while fostering accountability, sharing best practices, and supporting continuous improvement across the marketing function.
- Paid Media Excellence: Maintain a holistic view of the paid media ecosystem, ensuring campaign strategies are aligned across channels while staying up to date with industry trends, emerging platforms, and performance marketing best practices.
- Data-Driven Decision Making: Analyse campaign performance and marketing data to generate actionable insights, support strategic recommendations, and contribute to continuous improvement initiatives.
Qualifications & Requirements
- Experience & Background: Bachelor's degree in Marketing, Business, or a related discipline. Proven experience managing and optimising large-scale paid media campaigns, with a strong track record of improving paid media performance across digital marketing channels.
- Performance Marketing Expertise: Deep understanding of the paid media landscape, including major advertising platforms and relevant regional channels. Strong analytical skills with the ability to interpret campaign data and optimise performance.
- Stakeholder Management & Communication: Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and influence positive outcomes in a fast-paced environment.
- Problem Solving & Execution: Demonstrated ability to think strategically, solve complex marketing challenges, and manage multiple priorities while maintaining a high standard of execution.
- Language: Strong English proficiency is required. Chinese language proficiency is advantageous to support collaboration with Chinese-speaking colleagues, stakeholders, and markets.
