Location: Singapore (Asia Pacific Regional Headquarters)
Reporting to: Head of Marketing & Strategy, APAC
Position Summary
Our client (a Swiss MNC specialty chemical company that supplies to the building and motor vehicle industries) is seeking an experienced Digital Marketing Manager, APAC to lead and strengthen regional digital marketing initiatives across Asia Pacific.
The role drives digital engagement, lead generation, brand visibility, and campaign performance across key platforms including Salesforce Pardot, Sprinklr, social media, and paid media.
Based at the APAC Headquarters in Singapore, the role works closely with cross-functional regional teams, global, and local marketing teams across 20 markets.
Key Responsibilities:
Digital Marketing Strategy & Campaign Management
- Develop and execute APAC digital marketing strategies aligned with growth objectives.
- Plan and optimize regional digital campaigns across countries and target markets.
- Promote digital marketing best practices and support local campaign execution.
- Ensure consistent customer journeys and engagement across channels.
Marketing Automation & Social Media Management
- Key user for Salesforce Pardot (Marketing Cloud Account Engagement).
- Serve as the regional lead and key user for Sprinklr.
- Drive and monitor regional social media strategy, governance, and performance.
- Support local teams to improve engagement, content quality, and channel effectiveness.
Performance Marketing & Paid Media
- Oversee APAC performance marketing and paid media initiatives.
- Develop and drive audience targeting, lead generation, measurement, and campaign optimization lead generation strategies.
- Identify new opportunities to increase digital reach, customer acquisition, and marketing effectiveness.
AI-Driven Marketing Innovation & Capability Building
- Drive marketing efficiency through AI-powered tools and digital solutions.
- Facilitate workshops, training, and knowledge-sharing to build digital and AI capabilities.
- Develop best practices and guidance for responsible AI use in marketing.
Analytics & Digital Insights
- Track, analyze, and report digital marketing performance across channels.
- Develop KPI dashboards and performance reports for regional stakeholders.
- Use data insights to drive continuous improvement and recommendations based on behavior, results, and market trends.
Internal Communications & Regional Events
- Support regional internal communications, newsletters, engagement campaigns, and digital content distribution.
- Coordinate technical setup and digital experience for Townhalls, hybrid events, webinars, and virtual meetings.
- Partner with business units and local teams to amplify launches and strategic campaigns.
Qualifications & Experience:
Education
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
Experience
- Minimum 5 years of experience in digital marketing, marketing automation, performance marketing, or regional marketing with proven track record. Experience in B2B marketing is advantageous.
- Proven experience managing digital campaigns across multiple channels and markets.
- Hands-on experience with marketing automation and social media platforms, ideally Salesforce Pardot and Sprinklr.
- Strong understanding of paid media, lead generation, and performance marketing.
- Experience facilitating virtual workshops, hybrid events, webinars is an added advantage.
- Familiarity with generative AI tools for content, campaigns, and productivity.
- Digital agency background or media agency collaboration experience is a plus.
Skills & Competencies
- Strong communication and stakeholder management capabilities.
- Analytical mindset with the ability to turn data into recommendations.
- Excellent project management and organizational skills.
- Ability to work independently in a fast-paced regional environment.
- Collaborative and comfortable working across functions, countries, and cultures.
- Curious, proactive, and passionate about digital innovation with a strong interest in applying AI technology in relevant activations.
Interest applicants, pls email updated resume to [Confidential Information]
Jessie Hoe Huey Miin
CEI Reg No. R1103861
EA Lic: 99C4599
