Digital Marketing Executive

What you'll be doing

Campaign Planning: Support marketing campaigns from conception to execution, ensuring effective strategies to promote educational programs.

Content Creation: Research industry topics and craft engaging content for social media, emails, and marketing collaterals, showcasing our innovative courses.

Social Media Management: Manage various social media channels, including Instagram, Facebook, Xiao Hong Shu, WeChat, and TikTok, fostering community engagement.

Customer Engagement: Design and implement customer success initiatives and community events to enhance user experience and loyalty.

Lead Generation: Plan and execute lead generation events with key partners to expand our reach and impact.

Performance Analysis: Measure and report on the results of marketing campaigns and initiatives, driving data-informed decisions.

Brand Consistency: Ensure all marketing materials align with our branding guidelines, maintaining a cohesive company image.

Offline Marketing: Design and lead offline marketing efforts, including exhibitions and physical advertising materials.

Who are they looking for

Educational Background: Diploma or above in digital marketing, marketing, or equivalent field.

Creative Mindset: Demonstrates innovative thinking and creative ideas to develop compelling marketing strategies.

Technical Skills: Knowledge of photo editing software and basic video editing is advantageous but not mandatory.

Business Acumen: Ability to generate traffic and leads for new business opportunities.