Digital Marketing and Platform Maintenance Staff

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

1. Maintain and continuously optimize the online insurance platform, and integrate the cross-sales process of online insurance and multimedia marketing channels. Through customer footprint and purchasing behavior analysis, we propose strategic plans to accelerate membership growth and increase sales.

2. Plan and promote list management strategies and strengthen cross-sales effectiveness to support the company's business goals.

3. Collaborate with frontline business and information units to introduce AI tools, plan and implement the CRM platform to ensure smooth system maintenance and sales processes.

Main responsibilities and measurement indicators:

Main responsibility 1: Maintain the stable operation of the platform, continue to optimize the user experience, and integrate the cross-channel sales process.

Measurement 1:

• Ensure the usability rate of the online insurance platform is over 99.9%
• Net promoter score
• Number of online insurance members

Main Responsibilities 2: Plan and implement list management strategies, improve cross-sales efficiency, and support business goals.

Measurement 2:

• Increase in list conversion rate
• Cross-sale transaction rate reaches annual target

Main responsibility 3: Collaborate with business and IT teams to introduce AI Tools, planning and implementation CRM platform to ensure smooth sales process.

Measurement 3:

• The completion rate of AI tool and CRM system introduction and the launch schedule are up to standard.
• Frontline business utilization rate and obtain positive feedback.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organization irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recr uitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.