Digital Growth Director

About Debia

Debia is a leading Singapore payment gateway providing safe, secure, and transparent payment solutions for merchants of all sizes, from F&B and retailers to SMEs and e-commerce stores.

Debia simplifies the acceptance of cards and e-wallets through one unified system that's fast, efficient, and intuitive. With Debia's easy onboarding and transparent pricing, merchants can focus on growth while we handle the transactions.

Built on values of transparency, Debia is the trusted choice for Singapore businesses looking to streamline payments, reduce costs, and go cashless with confidence.

We are seeking for a Digital Growth Director to lead Debis into the next phase.

Job Description:

As the Digital Growth Marketing Director, you are responsible for leading Debia's digital advertising and marketing strategy across paid, owned, and organic digital channels to strengthen brand visibility, generate marketing-qualified enquiries, and improve digital acquisition performance across SMEs, retailers, F&B businesses, and e-commerce merchants. You will analyze market opportunities, establish growth objectives, develop growth marketing initiatives, and oversee digital acquisition strategies that strengthen Debia's Marketing-qualified enquiry funnel. You are also responsible for shaping brand positioning, content marketing, social media engagement, merchant community development, and digital experience priorities to support lead generation activities. Working closely with internal teams, you will establish marketing governance frameworks, oversee campaign execution, guide marketing resources, and evaluate marketing performance to improve Debia's market presence and demand-generation effectiveness.

Key Responsibilities:

Develop annual and quarterly growth objectives, marketing-qualified enquiry targets, performance indicators, and resource plans to align growth initiatives with business priorities.

Develop e-commerce campaign priorities targeting e-commerce merchants, SMEs, retailers, and F&B businesses by evaluating business objectives, target audience and demand-generation needs, seasonal opportunities, and market developments to support lead generation activities.

Develop digital brand positioning, content marketing, and social media strategies to communicate Debia's payment solutions, merchant benefits, and value propositions to target merchant segments.

Lead SEO and SEM initiatives by analysing search demand, keyword opportunities, website content, landing-page performance, search visibility, and campaign results to improve Debia's organic and paid search presence.

Establish website, search marketing, and digital experience priorities by identifying platform enhancement opportunities, search visibility requirements, and merchant journey improvements that strengthen lead generation effectiveness.

Analyze merchant industries, payment adoption trends, customer challenges, and business opportunities to identify target merchant segments, target audience and marketing channel priorities, and market expansion opportunities.

Analyze competitor offerings, pricing approaches, market positioning, and merchant engagement strategies to identify competitive differentiators and strengthen Debia's digital marketing positioning and demand-generation approach.

Evaluate digital acquisition channels, marketing investments, and campaign performance to determine channel priorities and resource allocation strategies that support digital marketing and qualified enquiry-generation objectives.

Lead and manage digital marketing resources by establishing campaign priorities, defining marketing-qualified enquiry targets, reviewing channel performance, and monitoring marketing execution across content, social media, search, website, and digital advertising activities to strengthen brand reach and marketing-qualified enquiry generation.

Establish marketing-qualified enquiry definitions, source-tracking standards, enquiry categorisation rules, and handover procedures to strengthen marketing governance and coordination with relevant internal teams.

Review digital marketing performance, marketing-qualified enquiry outcomes, campaign effectiveness, audience engagement, website conversion, and channel performance trends to identify improvement opportunities and recommend future marketing initiatives.

Qualifications

At least 8 years of relevant experience

Diploma or Degree in related fields is a plus

Strong understanding of business growth, customer acquisition, and market development.

Ability to interpret digital marketing and customer data and translate findings into actionable marketing strategies.

Strong analytical, planning, communication, and stakeholder-management capabilities.

Willingness and ability to develop specialised capabilities in digital advertising, performance marketing, SEO/SEM, digital analytics, content marketing, and digital customer acquisition.