Digital Experience Product Owner, Asia

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job description (heading) / Description du poste (titre)

• This role is responsible for shaping and governing the digital experience framework strategy across the Asia region. The Digital Experience Product Owner acts as the regional design authority, ensuring consistency, scalability, and quality of customer-facing digital experience platforms while balancing local market needs. The role owns regional digital initiatives end-to-end and partners closely with markets, technology, and global teams to deliver impactful, user-centered digital products.

  The Digital Experience Product Owner / Manager establishes and drives the Asia Digital Experience platform framework, ensuring all regional and market-level digital initiatives align with shared principles, standards, and design systems. Working closely with the Head of Experience Design (Asia), the role combines design leadership, product ownership, and stakeholder management to elevate digital maturity across the region.

Preferred skills (heading) / Compétences particulières (titre)

• Domain Expertise

• Strong expertise in digital experience design, including UX, UI, interaction design, and accessibility
• Proven experience with design systems, design frameworks, and experience governance at scale
• Solid understanding of product management practices, including agile delivery and backlog ownership
• Experience delivering regional or multi-market digital platforms with diverse user needs
• Familiarity with analytics, experimentation, and optimization to measure and improve digital experiences

• Individual Skills

• Strategic thinker with the ability to translate vision into practical frameworks and execution
• Strong stakeholder management skills, with the ability to influence without direct authority
• Confident decision-maker who can balance speed, quality, and alignment across multiple markets
• Excellent communication skills, able to articulate design rationale to both technical and non-technical audiences
• Collaborative leadership style, fostering alignment and shared ownership across regions and markets

Responsibilities (heading) / Responsabilités (titre)

• Design Authority & Governance

• Establish and lead the Asia Digital Experience Design Authority, acting as the final arbiter on platform and framework decisions at a regional level that balances, technology, business needs and design requirements from the Head of Experience Design/ Digital Experience Design Team.
• Ensure regional and market digital platform solutions align with global brand and experience guidelines while reflecting Asia-specific user needs
• Review and approve market-led digital initiatives to ensure consistency, scalability, and quality

• Regional Product Ownership

• Serve as Product Owner for regional platform and framework digital experience initiatives, owning vision, roadmap, and prioritization
• Translate business objectives and user needs into clear product requirements, epics, and user stories
• Partner with the experience design, technology and delivery teams to ensure solutions are feasible, scalable, and delivered to a high standard
• Own backlog management and ensure continuous value delivery across regional initiatives

• Market Enablement & Alignment

• Support and guide local markets in adopting and applying the Asia Design platform Framework
• Balance regional consistency with local market customization, ensuring deviations are intentional and value-driven
• Facilitate platform design reviews, workshops, and alignment sessions with market stakeholders

• Cross-Functional Collaboration

• Work closely with Experience Design, Marketing, Digital, Technology, Data, and Business teams to align experience strategy with commercial goals
• Partner with global design and product teams to ensure alignment between global and regional initiatives for digital platforms and frameworks
• Collaborate with developers, UX designers, researchers, and analysts throughout the product lifecycle

• Experience Quality & Continuous Improvement

• Champion user-centered design and data-driven decision-making
• Define and track experience KPIs, usability metrics, and adoption measures
• Drive continuous improvement of the design framework and digital products based on insights, performance data, and market feedback

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