A. Product Marketing:
- Preparation of product strategic and operational marketing plan to achieve sales goal.
- Managing new product projects from start to end.
- Following global marketing strategies to initiate local activation plan.
- Brand-related internal processing including (1) Item master and pricing application. (2) Input product forecast including testers, samples, POS. (3) ICM etc.
B. Digital/social media marketing: grow and expand company digital presence to maximize share of voice and increase consumer share of mind:
- Creating social media campaigns and strategies, including media planning, content ideation, and schedule implementation.
- Developing a content calendar across all platforms ensuring a constant supply of relevant content.
- Engaging with consumers through creative contents and approaches.
- Monitoring both positive and negative user comments. Furthermore, engaging with users to resolve customer service issues and /or create positive PR opportunities.
- EA brand website/FB maintenance.
- Influencer relationship maintenance and marketing: maximize social voice with limited resources.
C. PR: initiating Elizabeth Arden PR program for Taiwan market, to engage audiences across traditional and new media:
- Maintaining positive relationship with key beauty media.
- Following marketing strategies and executing all PR programs which include PR lend-in & lend-out.
- Initiating press conference ideas, plan & execution. Meanwhile, designing and implementing co-brand initiatives to increase brand preference.
- Influencer relationship maintenance and marketing: maximize social voice with limited resources.
- Regular PR report and performance tracking.
D. Preferred & Required Skills:
- Preferably with marketing or communications degree
- At least 5 years experience in prestige cosmetic market and 3 years in social media
- Language: Good command of English
- IT skills: All Office software, especially Excel
- Knowledge/Skills: Aggressive, Patient in detail, leadership and teamwork. Solid analytical skills; Strong communicator both internally and externally
