Deputy Director / Director, International Business

Role Overview

The Deputy Director/Director of International Business & Marketing will lead global business development, strategic partnerships, and marketing initiatives for ST Engineering's Defence Aerospace segment. This role is responsible for driving international sales growth, expanding market presence, and strengthening relationships with key stakeholders across target regions.

Responsibilities

1. Strategic Business Development

• Develop and execute international growth strategies aligned with Defence Aerospace objectives
• Identify, assess, and pursue new business opportunities in global markets (e.g. Asia Pacific, Middle East, Africa)
• Lead capture efforts for major defence aerospace programs, including MRO, systems integration, aircraft modification, and products.
• Build and manage a strong sales pipeline with clear revenue targets and forecasting accuracy

2. Account & Stakeholder Management

• Establish and maintain relationships with different stakeholders e.g. OEMs and business partners
• Act as a senior interface with key clients and stakeholders, ensuring long-term partnership development
• Represent ST Engineering in international defence exhibitions, trade shows, and industry forums.

3. Marketing & Positioning

• Lead international marketing strategy, including brand positioning, digital campaigns, and thought leadership.
• Develop value propositions tailored to regional defence requirements and procurement processes
• Oversee market intelligence, competitor analysis, and customer insights to inform strategy.

4. Capture & Proposal Leadership

• Direct bid and proposal activities for high-value international tenders
• Coordinate cross-functional teams (engineering, operations, finance, legal) to deliver winning proposals
• Lead commercial negotiations, contract structuring, and risk management.

5. Strategic Partnerships & Alliances

• Identify and develop partnerships with OEMs, system integrators, and local industry players.
• Structure joint ventures, teaming arrangements, and offset partnerships where required.
• Support localization strategies in key international markets

6. Leadership & Team Management

• Lead and mentor business development and marketing team
• Drive a high-performance culture with strong accountability and results orientation
• Collaborate across business units within ST Engineering to deliver integrated solutions

Requirements

• Bachelor's degree in Engineering, Business, or related field
• Experience in defence aerospace an advantage, preferably in international business development or marketing roles.
• Proven track record in securing large-scale international contracts
• Strategic thinking with strong commercial acumen
• Excellent negotiation and stakeholder management skills
• Ability to navigate complex, multi-country regulatory environments.
• Strong leadership and team-building capabilities
• Cultural agility and experience working across diverse regions
• Willingness to travel extensively (up to 50%)

Work location: 540 Airport Road