Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.

Your Roles

You'll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance - to unlock deeper understanding from complex, large-scale datasets.

• Ideate and develop end-to-end advanced marketing data models and algorithms for Predictive and Prescriptive Analytics, including Marketing Mix Model (MMM), Driver Analysis, Cluster analysis, Customer Lifetime Value (CLV) Modeling, Multi-Touch Attribution (MTA)
• Assist in data collection, cleaning, quality checks, and visualization of model results, in parallel to build systematic processes and automation.
• Develop predictive simulation system for scenario forecasting with highly automated processes and user-friendly interfaces
• Incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
• Handle big data pool across teams to improve data wrangling efficiency and model readiness
• Support ad hoc analytical analyses related to regression, analysis of variance, simple ROI, lift analysis

Requirements

• Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
• Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
• Hands-on experience with Python and SQL is a must
• 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
• Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
• Proficient in Visualization tools e.g. PowerBI, Tableau
• Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
• Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
• Ability to translate data results using commercial languages is a plus

Other Competences

• Excellent verbal communication skills in Cantonese. English is an advantage
• Curiosity and detail minded
• Innovative but business relevant
• Ability to deal with ambiguity
• Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.

HKProfessional #LI-AI1