Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Customer operation and management to improve cross-sales efficiency
- Formulate annual customer operation, list management and cross-sales strategies, plan and execute marketing activities to support operational goals.
- Establish a list usage process and management mechanism to ensure effective use by frontline business and cooperative units.
- Analyze performance indicators and propose performance optimization plans.
- Planning and execution of list-based marketing activities
- Existing customer management (CRM, repurchase, cross-selling, membership management, etc.)< /span>
- Recommendation system/MGM/membership type activities
- Integrate with sales units or business channels Marketing projects
Product strategy planning, new product ideas and sales analysis
- Support the strategic planning and planning promotion of insurance products, including Including new product ideas, product positioning and sales strategy planning, regular analysis of competitive markets and peer products, inventory of market gaps and product opportunities
- At the same time, responsible for analysis of existing product sales performance, product strategy requirements, and proposing product structure or strategy adjustment suggestions.
- When new products are launched, it is necessary to plan the core sales points, sales main axis and channel promotion strategy, and cooperate with VFA for product introduction and promotion.
Product project promotion and administrative support
- Support the promotion and operation execution of product-related projects, including product launch process assistance and cross-department communication, and product system maintenance.
- Carry out product changes and content adjustments in response to legal or administrative needs, and update relevant data and web content to meet audit needs.
- Cooperate with administrative tasks such as putting products on and off the shelves of direct marketing channels and maintaining related documents.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
