CRM Manager

CRM Manager at Viu

About the job We are seeking a detail-oriented and proactive CRM Manager to join our Regional Business Strategy and Insights department for Viu. This role will lead our regional CRM operations - managing automated journeys, segmentation, and campaign execution across multiple markets. The ideal candidate has strong technical skills in CRM automation platforms, excellent coordination abilities, and a solid grasp of data analysis to help identify growth opportunities and improve campaign performance.

Key Responsibilities
. Lead the Regional CRM team in managing day-to-day operations, including campaign setup, journey automation, and audience segmentation.
. Work closely with local market teams to ensure accurate campaign execution and alignment with business objectives.
. Use CRM automation tools to build, deploy, and optimize customer journeys and triggered communications.
. Apply Liquid to personalize campaigns and improve engagement.
. Analyze campaign performance, creating regular reports, and identifying actionable insights and improvement areas.
. Maintain documentation of CRM processes, segmentation logic, and platform best practices.
. Implement testing frameworks (A/B, multivariate) to continuously improve messaging effectiveness. What You'll Need to Succeed
. Bachelor's degree in Business, Marketing, Communications, or a related field.
. 5-8 years of CRM or marketing automation experience, ideally in a regional or multi-market environment.
. Hands-on experience using CRM and automation platforms (e.g., Braze, Salesforce, or similar).
. Strong understanding of journey automation, segmentation, and personalization techniques (Liquid, data attributes, etc.).
. Excellent coordination and communication skills to manage tasks across regional teams and time zones.
. Analytical mindset and proficiency in reading performance data to drive insights and recommendations.

. Highly organized with strong execution capability and attention to detail.
. A proactive team player who enjoys working cross-functionally in a fast-pacedenvironment.