CRM Manager

Ready to bring passion into your career

A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison dtre is making life more beautiful, passing on a more beautiful planet.

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story We are looking for an Assistant/CRM Manager based in Taiwan.

About the Job

We are seeking a highly analytical and strategic (Assistant) CRM Manager to lead our customer relationship efforts. You are a leader who possesses a system-wide view of the business and a deep understanding of the end-to-end consumer journey. You will not only manage the day-to-day member operations but also serve as the architect for our data flows and system integrations.

As a people manager, you will lead a team consisting of one CRM Specialist and one Intern, ensuring that data-driven insights are translated into impactful brand experiences.

What You'll Do

1. Data Strategy, Process & Analysis

• System Architecture: Maintain a holistic view of the CRM ecosystem; ensure seamless data flow between touchpoints.
• Advanced Analytics: Transform raw data into actionable insights to improve retention, CLV (Customer Lifetime Value), and ROI.
• Data Governance: Oversee data hygiene and processing protocols to ensure accuracy across all marketing platforms.

2. Systems Integration & Project Management

• Global-Local Integration: Lead the localization and implementation of new Global Headquarters (HQ) systems into the local market.
• MarTech Evolution: Act as the key point of contact for technical troubleshooting and system enhancements, ensuring local needs are met during global rollouts.

3. Membership Program Management

• Program Lifecycle: Strategy and execution of membership tiers, benefits, and exclusive loyalty activities.
• Operational Excellence: Guide and mentor the CRM Specialist in inventory and stock management, including accurate forecasting and distribution (allocation) of member-exclusive gifts or products to counters.

4. Brand & Product Campaign Communication

• Omni-channel Orchestration: Develop and integrate all brand-to-member communications across SMS and LINE.
• Personalization: Utilize consumer journey mapping to deliver the right message to the right member at the right time.

About you:

• Experience: 46 years in CRM or database marketing; experience in retail/beauty industry is a plus
• System Thinking: Proven ability to see the Big Picture and understand how different business units and data points interconnect.
• Consumer Centricity: Expert knowledge of Consumer Journey Mapping and lifecycle marketing.
• Data Fluency: Strong mathematical mindset with a deep understanding of data flows and backend logic. Experience with BI tools (Tableau/PowerBI) is a plus.
• Project Management: Demonstrated experience in managing large-scale system migrations or software implementations.
• Language: Fluency in English and Mandarin (Written and Spoken).

About the benefits:

• 71 years of expertise in beauty and spa, with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison dtre
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment, with up to 1 day of remote working per week

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

About Clarins Group

A B-Corp certified global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Our purpose making life more beautiful, passing on a more beautiful planet, is a core commitment outlined in our by-laws.

Operating in more than 150 countries thanks to our 8,000 employees worldwide, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

In line with our dual CSR mission of Caring for people, caring for the planet we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

This culture allowed us to achieve the certification of Forbes World's Best Employers 2024, Forbes World's Best Employers 2024 for Women and to be recognized as a XXX (local certification).

To learn more about our group and our commitments to people, visit www.groupeclarins.com.