Key Responsibilities
Brand & Campaign Platforms
- Define creative platforms and campaign concepts for brand and product initiatives.
- Govern brand voice and visual language; publish and maintain a Brand Voice Guide and Launch Message House (tagline + short/long narrative).
Creative Direction & Production Oversight
- Direct design and production (art direction, 3D/CGI, photo/video, motion, livestream).
- Provide clear critiques and final sign-offs that raise the bar for craft.
Workflow & Systems
- Establish a unified pipeline: brief templates, file/folder structure, shared asset library, review checkpoints (concept design lock final QC), localization notes.
- Track core metrics such as on-time delivery, asset reuse, and rework rates.
Global Toolkit Development
- Deliver adaptable toolkits (key visuals, motion cut-downs, copy templates, layouts) that empower regions without reducing Creative to an asset factory.
Creative Innovation
- Maintain a 6-month Whats Next radar; pilot new formats/technologies each quarter, scale proven ones into templates.
Team Leadership & Resource Management
- Hire, coach, and develop talent.
- Manage agencies/freelancers and foster a culture of feedback and growth.
- Own the creative budget and calendar; prioritize projects for impact and timely delivery.
Measurement & Improvement
- Define and track KPIs: engagement uplift, on-time milestones, asset reuse vs. rework, regional satisfaction.
- Run post-mortems and apply learnings to future briefs.
Brand Safety & Compliance
- Ensure compliance with licensing, rights usage, and legal checks across all creative outputs.
Qualifications
Education
- Bachelors or Masters in Communication/Visual Design, Advertising/Art Direction, Film/Motion, or related field. Equivalent experience considered.
Experience
- 10+ years of creative leadership in tech/gaming/consumer electronics, with 5+ years managing designers and producers.
- Proven track record of delivering integrated campaigns (concept design photo/video/3D launch).
- Experience providing global toolkits for regional adaptation.
- Successful track record in building and optimizing creative workflows.
Craft & Tools
- Expert in Adobe CC (PS/AI/Ae/Pr) and Figma.
- Ability to direct motion/3D (Cinema4D/Blender/KeyShot) and live/recorded shoots.
- Strong eye for typography, color, layout, and art direction.
- Familiar with shared asset libraries and version control practices.
Innovation
- Demonstrated ability to pilot new formats and technologies (real-time 3D, livestream, AR/XR, smart templates, AI) with measurable impact.
Industry & Audience Insight
- Deep understanding of PC/gaming culture and creator communities.
- Ability to transform technical/engineering truths into human-centered stories.
Leadership & Operations
- Experience in hiring, coaching, performance management, agency/vendor oversight, budget, and calendar ownership.
- Strong, decisive review and feedback skills.
Language
- Fluent English required. Chinese is a plus.
Portfolio Requirement
- Portfolio showcasing big ideas carried across channels (brand system/style guide + key visuals + motion/video).
- At least one example of a workflow/process you implemented (templates, review checkpoints, asset library).
