Next Generation Media, Digital Reputation & Analytics Management
Leverage AI-driven tools and digital analytics for real-time media monitoring, sentiment tracking, and issue detection.
Identify reputational risks proactively and develop early-warming systems for crisis prevention.
Manage corporate digital presence across external platforms (website, social media, digital channels).
Utilize data insifhts to optimize communication effectiveness and audience engagement strategies.
Implement a rapid-response framework to handle crisis in real-time.
Corporate Communication System Tools & Platform Governance
Manage and optimize corporate communication-related systems and platforms (e.g. corporate website CMS, internal communication platforms, social media tools, media monitoring tools, and content management systems).
Ensure smooth operation, integration, and governance of digital communication tools across departments.
Drive platform efficiency, user experience improvement, and digital workflow optimization.
Act as key coordinator between communication, IT, and external vendors for system enhancement and troubleshooting.
Support digital transformation initiatives for corporate communication infrastructure.
Agile Crisis Communication & Corporate Reputation Protection
Develop and maintain a rapid-response crisis communication framework.
Lead real-time communication management during repurational, product, or operational crises.
Utilize digital and multimedia formats (short videos, social content, interactive communication) for effective message delivery.
Ensure consistent, transparent, and trust-building communication across all stakeholders.
Innovetive Corporate PR & CSR Activation
Design and implement innovative corporate PR and CSR campaigns aligned with cultural and societal trends.
Integrate global sustainability and ESG priorities into communication strategies.
Develop purpose-driven initiatives that engage Gen Z and Millennials.
Strengthen corporate storytelling to enhance brand purpose and social impact visibility.
Lead digital transformation of internal communication platforms (e.g., intranet, employee apps, social-stype cimmunication tools).
Strengthen employee engagement through content-driven and interactive communication strategies.
Promote employee advocacy and employer branding through digital storytelling and engagement programs.
Ensure alignment between internal culture, leadership messaging, and external corporate communication.
Modern CSR & ESG Strategy with a Youth Perspective
Reimagine CSR initiatives into innovative, action-oriented, and community-driven programs.
Integrate sustainability narratives into both internal and external communication strategies.
Utilize data and insights to measure CSR impact and optimize future initiatives.
Strengthen ESG communication to enhance corporate credibility and stakeholder trust.
Key Qualifications
Crisis readiness with ability to respond to urgent media or reputational issues outside standard working hours when required.
Strong resilience and composure under pressure, with ability to provide structured solutions in high-stakes environments.
Strong digital, media, and system literacy, including familiarity with AI-driven PR tools, social media platforms, and corporate communication systems.
Flexibility to support sorporate events, media briefings, and CSR initiatives, including occasional off-hours participation.
Skills
Excellent English reading and writing skills for corporate communication.
Strong Chinese writing ability for PR, corporate messaging, and stakeholder communication.
Proficiency in Microsoft Office (Word, PowerPoint, Excel).
Experience of familiarity with digital platforms, CMS, or corporate system tools is highly preferred.
