At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.
Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice with a positive, agile company culture and with well-defined ethical principles, values and systems.
Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results and communicating openly. These values are essential to Astellas relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value-driven life sciences innovator.
Purpose of the Role
The Content Manager will enhance Astellas ability to meet diverse customer and segment needs through the efficient development and delivery of content and materials aligned to brand strategy and business objectives.
The role will work for an assigned brand or brands and is responsible for translating brand strategy and customer segment frameworks into campaign and content plans that deliver tailored messaging to targeted audiences through differentiated and competitive content and materials for omnichannel execution. In addition to develop and execution, the Content Manager will monitor content performance metrics and in partnership with analytics and other partners offer working optimizations for current campaign materials as well as embedding learnings into future content development and campaign executions.
Working as an integrated member of the Brand team and with a number of key stakeholders including medical affairs, Market access MLR stakeholders, global SBM partners, external agencies, OSO, Content Factory, the Content Manager is responsible for following all local processes, in line with global ways of working, for content planning, content creation, content production, MLR review and approval, and content distribution in delivery to ensure streamlined operations, efficiency and compliance. The scope of this role is local to the country affiliate operation and will operate in a fast-paced and highly collaborative environment, requiring a high capacity of delivery and multiple, ongoing projects at one time.
Accountability and Responsibilities
- Accountable for content development activities as part of the local Brand team in Commercial Excellence
- Accountable for the efficient utilization of content development budget balancing the need for new net creation against the adaptation and derivative creation and re-use of existing materials or assets
- Accountable for driving an accelerated speed to market and seeking process efficiencies in the development and approval processes for content while remaining 100% in compliance
- Accountable for proper content technology application and usage such as Promomats for all required content steps, including usage of Make A Copy for content reuse, Brand Portals, and other process-related adoption for content excellence and organization standards
- Responsible for developing campaigns, content, and assets that meet the defined needs of target customer profiles leveraging insights and key messaging and claims as outlined in the Omnichannel Engagement Framework (OEF) and content management system
- Responsible for omnichannel campaign planning in partnership with Brand team, agencies, OSO and others as needed to ensure seamless integration and application of content into all external-facing channels (i.e. Websites, HCP Portals, social media, and Field Force-led channels)
- Responsible for compliant execution and continuous optimization of internal processes around content planning, content creation, content production, MLR review and approval, and content distribution
- Drive Global for Local (G4L) content re-use in the affiliate including as a key partner for co-creation of content with Global SBM team, ensuring local teams contribution to and/or leverage of global brand portals and make a copy functionality to enable measurement of G4L
- Responsible for participating as partner in global content excellence initiatives such as Omnichannel Content Factory, MLR transformation, Modular Content, G4L co-creation, Journey development, etc
- Responsible to analyse content effectiveness based on available performance and engagement data to generate insights and enable data-driven decision making that optimizes ongoing campaigns and future content creation.
- Primary point of contact for the Omnichannel Content Factory and MXM to ensure quality, operational efficiency, and timely delivery of compelling content
Required Qualifications
Education: Bachelor's degree
Work experience:
- Minimum of 5 years of experience in content creation, copywriting, content localization and digital/omnichannel engagement within the pharmaceutical, life science industry or other highly regulated industries
- Experience with data, analytics and insights with the ability to interpret data into meaningful information to help steer decision making
- Demonstrated success in driving complex, multistakeholder projects and initiatives
- Experience in pharma brand team and content creation, and/or brand marketing including digital strategy, digital marketing, and other multi-channel and content delivery roles
- Well-aware of current innovation in content strategy, modular content approaches, and other forward-looking developments within content and operations
- Communication and presentation skills include the ability to influence and manage senior leaders and other key stakeholders
Skills, knowledge:
- Ability to understand the brand strategy and objectives, and translate the brand key messaging per target customer profile into tangible content pieces
- Deep understanding of content marketing and omnichannel customer engagement
- Understanding of Veeva Products (e.g. PromoMats, CRM, Approved Emails and Remote Engage) and digital marketing platforms (e.g. websites, social media, banners)
- Create/update compelling and concise copy that effectively communicates key messages and resonates with the target audience
- Excellent project, program, and portfolio management skills in a digital domain, with attention to detail, sense of urgency, and a solution-oriented mindset
- Self-starter with the ability to work independently, prioritize, take action and follow through
- Ability to collaborate across multiple internal and external stakeholders at various seniorities
- Understanding of copyright laws and other content creation compliance
- Demonstrated ability to develop and maintain effective collaborative relationships with team members, management, and internal/external partners
- Demonstrated ability to be a consistent high-level contributor across multiple projects
- Willingness to travel (approximately 10%)
Preferred Qualifications
- Advanced Degree
- Previous omnichannel content experience within the pharmaceutical, life science, FMCG and/or other content rich marketing industry, or advertising/marketing agency
- Experience with the Legal/Medical/Regulatory review process and local rules and regulations
- Sales or field experience with HCP, payer and patient engagement
- Experience with oncology and/or other specialist products
- Innovative thinker with a finger on the pulse of the content and digital transformation initiatives
- Knowledgeable of ongoing digital innovations, content & marketing technology platforms, and other workflow related programs
Working Environment
- This position is based in Taipei, Taiwan
- (OR) At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas Responsible Flexibility Guidelines.
Please be aware of recruitment scams impersonating recruiters or representatives from Astellas.
All genuine communication will come from an official Astellas LinkedIn profile or a verified company email address.
you come across a fake profile or anything suspicious , please report it immediately to LinkedIn's support team via LinkedIn Help
