Content Creator

Key responsibilities

• Ideate and produce short-form videos that grow the Motorist brand: amplifying paid campaigns, explaining COE, road tax, insurance, and other topics in formats that actually perform

• Monitor trends across TikTok, Instagram Reels, and YouTube Shorts and translate them into content that fits our voice and audience

• Work alongside the Media Sales team to create content for brand partners

• Develop concepts from scratch, script, shoot, and edit partner content

• Attend partner events to capture coverage and fast-turnaround highlight reels

• Script, shoot, and edit content

• Track what you publish: views, saves, shares, engagement rate, and use that to inform what you make next

• Manage a content calendar that balances Motorist brand needs with partner deliverables

Skills and abilities

• Content creator mindset - you follow trends critically and can tell a genuine cultural signal from a platform fad

• You know how to adapt an idea across TikTok, Reels, and Shorts without a carbon copy approach

• You can write a hook, frame a shot, and cut to retain attention

• You're comfortable on camera when needed

• You can manage a content calendar and flag conflicts before they become problems

• Short-form scripting

• On-camera presenting

• Smartphone & camera shooting

• CapCut

• Adobe Premiere / DaVinci (basic)

• Basic analytics tracking and event coverage

• Class 3 Driving License