Maximize portfolio, dominant brand leadership and continue to recruit
Brand equity #1, own 5 key brand attributes on strength
Solidify leadership & growth of premium fragrance & pillars
Skincare
Build skincare credibility and relevancy
Brand equity #1, BE ranking improvement & win in premium market
Build 2nd pillar on skincare as local champion
Make up
Amplify vitality & revive lips recruitment
Solidify leadership & growth of premium fragrance & pillars
Brand equity #1, solidify makeup rank and gain market share
Lips outgrow market cross channels
Gain Face market share
II. FUTURE STAKES
Continue to build story points of views to win TOM and create dream for all
through creative use/mix of new media
A house view to create focused impact, harmonize a house calendar, not noise across divisions
Create color statement and strengthen face expertise, especially for makeup
Build reasons to believe and enhance relevancy and credibility, especially for skincare
Demonstrate House of fragrance image.
Sustain Brand equity positioning from No. 1 to Only 1
Iii. Responsibilities And Accountabilities
PR Communications & Strategy
Support PR Manager in developing and executing PR strategies to strengthen brand equity, visibility, and cultural relevance for Fragrance & Beauty Products.
Assist in executing communication plans aligned with brand objectives, launches, and key activations.
Collaborate with Regional and Global teams to ensure alignment on communication strategy, timelines, and press tools.
Media & Influencer Relations
Build and maintain strong relationships with editors, journalists, influencers, and key media partners to maximize quality exposure and visibility.
Handle day-to-day media and press relations, including coordinating sample trafficking, product loans and responding to press inquiries etc.
Support influencer and celebrity partnership coordination in alignment with brand communication objectives.
Content & Campaign Execution
Execute content plans and monitor spending against budget to ensure efficient resource allocation and delivery.
Support PR events and activations by coordinating with internal stakeholders, agencies, and local event team to ensure seamless execution and consistency.
Coordinate with Regional/Global teams regarding press tools and related materials ordering.
Reporting & Brand Image Management
Monitor media coverage and prepare monthly clippings, PR reports, and exposure analysis.
Support PR Manager to monitor and ensure high-quality visual production and consistency of brand image for content creations.
Coordinate internal approval processes and materials with relevant teams.
