Business Executive

Job Summary

The Business Development Executive is responsible fordeveloping and implementing marketing strategies to increase brand awareness,generate qualified leads, and drive sales growth for carton boxes, corrugatedcardboard packaging, and customized packaging solutions. The role involvesmarket research, product positioning, digital and traditional marketing,customer engagement, and close collaboration with the sales, production, andproduct development teams.

Key Responsibilities

Marketing Strategy

• Develop and execute annual marketing plans aligned with business objectives.
• Identify new market opportunities and target industries, including e-commerce, FMCG, food and beverage, electronics, pharmaceuticals, and manufacturing.
• Conduct market research to analyze customer needs, competitor activities, and industry trends.
• Develop product positioning and value propositions for standard and customized packaging solutions.

Brand Management

• Strengthen the company's brand presence in domestic and international markets.
• Ensure consistent branding across all marketing materials and communication channels.
• Manage corporate identity, brochures, catalogs, product datasheets, and promotional materials.

Digital Marketing

• Plan and manage digital marketing campaigns, including SEO, social media, email marketing, and online advertising.
• Oversee website content and optimize it for lead generation.
• Monitor campaign performance using analytics tools and recommend improvements.

Sales Support

• Collaborate with the sales team to develop marketing campaigns that generate qualified leads.
• Prepare sales presentations, case studies, customer success stories, and promotional materials.
• Support customer meetings, product launches, trade exhibitions, and industry events.
• Assist with pricing strategies and promotional programs.

Customer Relationship Management

• Build strong relationships with key customers, distributors, and business partners.
• Gather customer feedback and market insights to improve products and services.
• Support customer retention initiatives and enhance customer satisfaction.

Budget & Performance Management

• Develop and manage the annual marketing budget.
• Measure marketing ROI and prepare regular performance reports.
• Track KPIs such as lead generation, campaign effectiveness, website traffic, customer acquisition, and sales growth.
• Recommend improvements based on marketing and sales data.

Team Leadership

• Lead and mentor the marketing team.
• Coordinate with sales, production, design, R&D, and customer service departments.
• Manage external agencies, printers, media partners, and event organizers.

Required Skills

• Strategic marketing planning
• B2B marketing
• Digital marketing and social media management
• Brand management
• Market research and competitive analysis
• Product marketing
• Project management
• Budget management
• Leadership and team management
• CRM and marketing automation tools
• Strong communication, presentation, and negotiation skills
• Data analysis and reporting

Key Performance Indicators (KPIs)

• Revenue growth supported by marketing activities
• Number of qualified sales leads generated
• Customer acquisition and retention rates
• Brand awareness and market share growth
• Marketing campaign ROI
• Website traffic and conversion rates
• Customer satisfaction
• Successful product launches
• Marketing budget performance

Working Conditions

• Office-based with regular visits to customer sites.
• Travel may be required for customer meetings, exhibitions, and industry events.
• Collaboration with cross-functional teams to support business growth and customer satisfaction.

2. SKILLS

B2B Marketing

Brand Management

Budget Management

Customer Retention

Customer Satisfaction

Develop Brand Awareness

Digital Marketing Management

Generate Sales Leads

Market Research and Analysis

Marketing ROI

Product Launch

Product Marketing

Project Management

Strategic Marketing Plans

Supporting Marketing Activities

website traffic