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Business Development Manager

Business Development Manager

dentsu india
5-8 Years
Not Disclosed
Early Applicant
  • Posted 2 months ago
  • Be among the first 10 applicants

Job Description

As a Business Development Manager (BDM) specializing in Marketing impact measurement and Advanced Marketing Intelligence, you will be the driving force behind our growth in the high-stakes world of marketing analytics. It is a consultative, high-level engagement position where you will bridge the gap between complex data science and C-suite business objectives, helping brands navigate the post-cookie landscape to optimize their multi-million dollar ad spends, get intelligence about their place in the market, identify audiences and execute strategic & tactical campaigns.

Job Description:

Key Responsibilities

  • Strategic Prospecting: Identify and engage with decision-makers (CMOs, Heads of Analytics, Brand Managers) that manage significant cross-channel marketing budgets.
  • Consultative Selling: Lead deep-dive discovery sessions to understand a prospect's current measurement stack (MTA, Last-Click, etc.) and identify gaps that our offering can solve.
  • Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the why behind measurement, automation & data driven decision making
  • Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.
  • Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.

Required Experience & Skills

  • Experience 5–8 years of experience in B2B SaaS sales, specifically within AdTech, MarTech, or Marketing Analytics.
  • Domain Knowledge - Strong understanding of Marketing measurement, Marketing Mix Modeling (MMM), brand strategy, and the evolving privacy landscape.
  • Communication -Exceptional ability to present technical data products to non-technical executives.
  • Analytical Mindset - Comfortable discussing R^2 values, p-values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand.

More Info

Job Type:
Industry:
Employment Type:

Key Skills

MarTech

Bayesian frameworks

Marketing measurement

B2B SaaS sales

R 2 values

p-values

About Company

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