Business Development Executive to drive business growth through digital marketing, e-commerce platforms, and retail market development. The successful candidate will be responsible for managing the Company's e-commerce and digital channels, enhancing brand awareness, identifying new business opportunities, and supporting sales and marketing initiatives to drive sustainable business growth.
Key Responsibilities
E-Commerce & Digital Channel Management
- Manage and optimize the Company's e-commerce platforms, including Shopify, Shopee, Lazada, TikTok Shop, and other online marketplaces.
- Maintain and update the Company website, product information, promotional content, and online campaigns.
- Manage product listings, pricing, promotions, inventory updates, and online merchandising activities.
- Monitor online sales performance, website traffic, customer engagement, and marketplace performance.
Digital Marketing & Social Media
- Develop and execute digital marketing strategies to increase brand awareness, customer engagement, and online sales.
- Manage social media platforms including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
- Coordinate and monitor digital campaigns, advertisements, promotional activities, and content creation.
- Track campaign effectiveness and provide recommendations for continuous improvement.
Business Development & Market Expansion
- Identify and develop new business opportunities across supermarket chains, retail channels, distribution networks, and strategic partnerships.
- Build and maintain relationships with retailers, distributors, corporate customers, and marketplace partners.
- Conduct market research, competitor analysis, and identify market trends to support business growth.
- Support product launches, exhibitions, promotional events, and business development initiatives.
Reporting & Coordination
- Prepare regular sales, marketing, and business performance reports.
- Coordinate with internal departments to ensure smooth order fulfilment, customer service, and marketing activities.
- Provide recommendations to improve sales performance, operational efficiency, and customer experience.
- Perform other duties as assigned by Management.
Requirements
- Diploma or Degree in Business, Marketing, E-Commerce, Digital Marketing, or related disciplines.
- Minimum 1 to 3 years of relevant experience in business development, e-commerce, digital marketing, retail sales, or related fields.
- Experience in FMCG, food manufacturing, consumer products, modern trade, or retail, with hands-on experience managing supermarket accounts, retail sales channels, and e-commerce platforms such as Shopify, Shopee, and Lazada, will be an added advantage.
- Familiarity with website management, social media marketing, and digital advertising.
- Knowledge of SEO, Google Analytics, Meta Business Suite, or digital marketing tools will be an advantage.
- Strong communication, interpersonal, analytical and presentation skills.
- Self-motivated, proactive, and able to work independently in a fast-paced environment.
