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peoplelake group

Business Development Director (SaaS + AI - Startup)

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  • Posted 2 days ago
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Job Description

About our Client

Our client is an AI technology startup based in Kuala Lumpur with proprietary AI-powered 3D avatar technology — transforming any 2D image into a hyper-realistic, animatable 3D avatar.

The Role

We are looking for a BD Director to own B2B revenue generation across the APAC region (Southeast Asia, Greater China, North Asia, ANZ).

This is a founding, hands-on, individual contributor role.

  • Team: None. You build it after proving the model.
  • Warm leads: None. You generate your own pipeline.
  • Marketing support: None. You are the commercial engine.
  • Focus: 80% sales (closing deals) / 20% BD (partnerships)

Key Responsibilities

Close B2B Sales (Priority)

  • Personally source, pitch, and close deals with gaming studios, platforms, and enterprises across APAC
  • Convert early interest into paid pilots, API contracts, and licensing deals

Build the BD Pipeline

  • Identify and close partnerships (game engines, platforms, ecosystem players) that feed your sales pipeline
  • Structure revenue-sharing and integration agreements

Create the Commercial Playbook

  • Define ICP (ideal customer profile), messaging, pricing models, and outbound sequences
  • Build a repeatable sales motion from scratch

Feed Product Strategy

  • Bring customer feedback to the CEO and product team

Requirements

Must-Have

  • B2B sales experience: Closed SaaS, API, or technology deals in an early-stage startup
  • International experience: Sold into at least one market outside your home country (any region — US, Europe, Middle East, APAC, etc.)
  • Hunter mentality: Generate your own leads from cold outbound, networks, research. No need for warm leads or marketing support.
  • Resilience: Handle long sales cycles and rejection without quitting
  • Startup fit: Comfortable with chaos, no processes

Nice-to-Have (Advantages)

  • APAC market experience (Southeast Asia, China, Korea, Japan, ANZ)
  • Gaming, AI, or avatar industry background
  • Technical fluency (APIs, SDKs, integrations)

Why You Should Apply

Build from zero

  • Create the revenue engine, playbook, and team from the ground up. Nothing inherited.

Direct access to CEO

  • No middle management. Work directly with the founder on company-defining decisions.

Patient leadership

  • They understand long sales cycles. They fix the product and market together.

Real equity upside

  • You are employee #1 in revenue. If they win, you win meaningfully.

APAC scope

  • Build across the fastest-growing tech region in the world.

Please be informed that only shortlisted candidate will be notified.

For more information, you may reach out to Jamie at her email at [Confidential Information] or WhatsApp her at +6012 238 9953

PeopleLAKE is a fullservice HR solution company providing Recruitment, HR Outsourcing, and Corporate Training. eLawyer Recruitment is part of PeopleLAKE Group.

Visit us on https://peoplelake.asia/follow us on https://www.linkedin.com/company/peoplelakegroup/ to get updates on latest job opportunities or for legal jobs visit on https://elawyer.com.my/and follow us on https://www.linkedin.com/company/agensi-pekerjaan-els-sdn-bhd/

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About Company

Job ID: 149246703