Brand Manager

We are looking for an experienced and commercially minded Brand Manager to serve as the key contact for assigned automotive brands and drive the development and execution of financial services campaigns.

Responsibilities

• Serve as the key contact for assigned automotive brands and manage day-to-day brand and campaign activities.
• Develop and operate FS campaigns and customer offerings, supported by regular business reporting, performance analysis, and stakeholder alignment.
• Represent FS in brand and dealer meetings, providing relevant presentations, recommendations, and follow-up actions.
• Pursue all related strategic KPIs and assure fulfillment of MbO targets.

1. Brand Partnership & Meeting Support

• Act as the primary contact for assigned automotive brands and maintain effective working relationships.
• Lead regular business discussions and negotiate campaign concepts, commercial terms, and required brand support.
• Attend brand and dealer meetings and, when required, present or provide FS-related proposals, performance updates, and supporting materials.

2. Program Design & Campaign Management

• Design and coordinate financing, insurance, bundle, and other FS campaigns with brands and internal stakeholders.
• Manage day-to-day campaign operations, including proposal preparation, approval coordination, campaign setup, launch, extension, communication, and follow-up.
• Review campaign feasibility and business cases, and optimize programs based on business needs and performance.

3. Performance Reporting & Business Review

• Prepare regular brand, dealer, campaign, and management reports using relevant business and operational data.
• Monitor campaign performance and key business indicators by brand, model, dealer, and product where relevant.
• Translate data into insights, recommendations, presentation materials, and follow-up actions for business reviews.

4. Cross-functional Coordination

• Work with Sales, Operations, Risk, Insurance, Compliance, Controlling, and other functions to deliver campaigns and brand initiatives.
• Coordinate timelines, data inputs, operational requirements, and stakeholder responsibilities.
• Facilitate issue resolution and ensure timely execution of agreed actions.

5. Project Management & Governance

• Lead strategic and operational projects related to assigned brands.
• Coordinate project timelines, stakeholder alignment, and required approvals.
• Ensure execution complies with governance requirements and support continuous process improvement.

Qualifications

• Bachelor's degree or above in Business Administration, Marketing, Management, Industrial Engineering and Management, Economics, or related fields. MBA is a plus.
• 5-8 years of experience in brand management, marketing, CRM, business development, financial services, automotive, or related industries.
• Experience in managing cross-functional projects and stakeholder communications.
• Experience in campaign planning, customer lifecycle management, or digital initiatives is preferred.
• Good understanding of automotive, financial services, or retail distribution industries.
• Strong analytical mindset with the ability to translate data into business insights.
• Customer-oriented with strong business acumen.
• Self-motivated, proactive, and detail-oriented.
• Ability to work effectively across functions and manage relationships with internal and external stakeholders.
• Experience in campaign management, CRM, or digital marketing is an advantage.