Brand Manager

MAJOR ACCOUNTABILITIES

• Examining market trends and consumer insight to uncover opportunities for product expansion or development
• Designing and executing strategies to strengthen brand visibility and secure market success
• Collaborating closely with cross-functional teams to align efforts with strategic objectives
• Steering product innovations and adjustments informed by market research and regulatory guidelines
• Creating and managing promotional campaigns that adhere to ethical and legal requirements
• Monitoring sales figures and market performance to optimize strategies and meet financial objectives
• Establishing strong relationships with key stakeholders, such as healthcare professionals, regulatory authorities, and patient organizations
• Ensuring all brand-related activities comply with industry regulations and company policies
• Overseeing the financial management of the brand, including budgeting and resource distribution
• Leading initiatives to educate healthcare providers and consumers about the product's advantages and correct use
• Handling any brand or product-related issues that might affect its reputation or market success

JOB PROFILE (Education & Experience)

Education:

• Bachelor's degree or above, specialization in business and pharmaceutical preferred

Experience:

• > 2 years working experience in pharmaceutical marketing field. Sales experience is plus.
• Proven track records of developing and implementing marketing strategy and new product launch
• KOL engagement and X-functional collaboration are preferred
• Experience in Immunology or specialty are preferred