Brand Manager, Taiwan & Hong Kong

Brand Manager, Taiwan & Hong Kong

Glanbia Performance Nutrition's purpose is to inspire people everywhere to achieve their performance goals! We are the world's leading premium sports nutrition company with Optimum Nutrition, Isopure, BSN among the brands in the portfolio today. We have ambitious plans for the future, and as a values-led organisation, we're focused on driving sustainable business performance the right way.

Principal Accountabilities

A. Local Brand Strategy & Planning

• Develop annual HK/TW brand plans with clear brand & business objectives.

• Generate insight‑driven local strategies ensuring premium justification.

B. Integrated Communications & Localization

• Lead end‑to‑end integrated campaigns across all relevant HK/TW media & social channels.

• Create and maintain a Local Playbook including tone, messaging and asset adaptations.

C. Channel Activation with Sales

• Build quarterly activation calendars with HK/TW Sales.

• Lead joint business reviews with Sales to align priorities and KPIs.

D. Media & Performance Marketing Literacy

• Understand HK/TW media mix including IG, YouTube, LINE, creators, and retail media networks.

• Use key performance marketing metrics (CTR, CVR, ROI) to guide decisions.

E. NPD Launch & Asset Management

• Lead HK/TW NPD readiness and local asset governance.

F. Project Leadership

• Act as final assembler and manage contractor Jane Tsai and agencies for delivery.

G. Measurement & Learning

• Create a monthly KPI dashboard and quarterly learning loops.

Key Challenges & Success Measures

Key Challenges

• Two distinct markets requiring tailored strategies.

• Small‑market agility needed for content‑led growth.

• Managing long‑term brand equity with short‑term commercial pressure.

• Improved brand metrics and premium cues.

• Sell‑out uplift via co‑owned activation plan with Sales.

• On‑time campaign/NPD execution with measurable outcomes.

Skills, Know‑How & Experience 

• 5–8 years in brand/consumer marketing including market ownership.

• TW / HK market experience; Taiwan required for previous role base.

• Strong brand strategy & localization capability.

• Media literacy across HK/TW ecosystems including creators (META / Facebook) & RMNs (Momo / Shopee / Coupang).

• Performance marketing fluency (CTR, CVR, ROI, traffic structure).

• Peer‑level influence with Sales; strong stakeholder alignment.

• Project leadership including contractor/agency management.

• Travel required across HK/TW for activation – 25% of the time